Internet marketing

Providing help when it’s needed – but not too much

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Providing help when it's needed - but not too much

I like being offered help when I need it. For example, the best place to put a warning on electric danger may well be in the area with the electric appliances.

If you want to make a list to things to remember to do while in the car, put that list in the car.

In the online, it’s even simpler – whenever you use a function, you are given options and suggestions for it. You can change a status in Facebook for example, by hovering the mouse over the status, then clicking in the upper right are of the status message itself.

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Ce m-ar determina să cumpăr de la un magazin online?

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Ce m-ar determina să cumpăr de la un magazin online? În primul rând, prețul – aș intra pe price.ro / shopmania.ro și aș căuta un preț bun. În al doilea rând, garanția. Am încredere în politica de returnare de eMAG, poate și PC Garage, dar mai puțin. Vechimea magazinului pe piață / brandul. Am cumpărat recent de la Amazon, am avut mare încredere în ei. Aș cumpăra de la eMAG, pe același principiu. Un magazin online mic? Mai degrabă nu. Rar, cumpăr pe fidelitate sau emoții (îmi place de “ei”). Rar. Adică sunt fidel eMAG, dar datorită politicii de returnare. Îmi plac Amazon, pentru că s-au purtat OK cu mine. Când fac research-ul de produse caut, mă uit la teste, văd video-uri, citesc comentarii, întreb prieteni, mă documentez, vreau să văd chestii 3D, cu imagini rotite. Dar când cumpăr, mă interesează, în primul rând, prețul, garanția, încrederea în magazin. Poți crește unele lucruri (e OK să ai funcție de produse cu rotire 3d, e OK să ai magazin modern, e OK să ai reclame peste tot, e OK să ai securizare https, e OK să ai premii de vânzări), dar în principiu e bine să te axezi pe unul din lucrurile de mai sus.

“It helps”

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I am sometimes asked: How to be a successful SEO? How to build the perfect site? How to build the perfect blog? How to create the perfect newsletter? The answer to these is given by these: If you do apply all the rules for SEO, site/blog building, newsletter creation, you will have done a product which is 30% (or so) fine. If you want to strive to get to 100%, the other 70% (or so) is made by other things than: Good crawling structure / nice links for SEO. Good content / graphics for the web site. Great content for the blog. Nice news to post on the newsletter. I surely can give you a lot of tips & tricks on making a product successful. But, even by following my advice, you can only get 30% of what you can get. You still need passion, excitement, dedicated work, knowledge. The SEO process / web site / blog / newsletter is a tool. You need other things than just a tool to be successful.

“You don’t live online”

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I work a lot online, for three months I have been online for about 60 hours a week, on average, each week, as monitored by Rescue Time (Time Management, Productivity, & Project Tracking Software (Mac/PC) | RescueTime). I get this feeling a lot – “Oh, I’m online, I promote an online brand, things should be online”. To some degree, it’s true. Online is, in a lot of cases, a good investment for promotion, brand recognition, selling, cross-selling and so on. What I do tend to forget is that, people don’t live online. Sure, me and others spend a lot of time online, but online is not the only place things happen. Thus a conclusion: When promoting something, when selling something, when trying to push a message, always remember your customers don’t live only online, don’t buy only online and don’t get information from online media only.

Two SEO surveys you should take

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I think any SEO with some experience should take the following two surveys: Take The 2012 State of Search Marketing Survey Please Help: Take + Share the 2012 SEOmoz Industry Survey | SEOmoz Why? It helps the industry. It may answer you some dilemmas (like clarifying things, like finding out new things – see the SEOmoz survey). You may feel better for helping the world. Your input is very much welcomed.

Why should you blog?

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There is a lot of emphasis on blogging for SEO purposes – The minimum thing every site owner should do: blog + social networks – Get SEO ideas!. But why should you write? For SEO purposes (new content, new links to that content, updated blog, visitors, engagement). For branding purposes. (new!) For getting better at it. You should blog to blog better in the future.  

How to write well?

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How to write for the web? (part 1)

It may look, at a first glance, that it doesn’t really matter how you write, you just need to write. I don’t think that’s true, for both humans and the search engines you need to write well. While humans are, for now, better than the engines at spotting what’s a good content and what isn’t, I would put more emphasis on writing well. Thus, the following 10 tips from David OGILVY come in handy:

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

(source – 10 Tips on Writing from David Ogilvy – Brain Pickings)
Buy the book: Confessions of an Advertising Man.

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Which is the best SEO plugin for WordPress, according to SEOmoz’s Rand FISHKIN?

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In a recent Q&A session (Answers to 43 Questions About Search, Social, Content, Conversions and More | SEOmoz), Rand FISHKIN (Rand’s Blog) referring to: @randfish any opinion on which SEO plugin for wordpress is “best”? (IF there is good content and if not) — Aly & John (@hopandjaunt) January 24, 2012 , said: I’m a longtime fan of Yoast’s WordPress plugins. They’re powerful, flexible and nearly easy enough for beginners (at least, with a little light reading). He also keeps them updated regularly and allows for some of the cool, new functionality like rel=author (to be fair, you can do this without the plugin, too). So: WordPress Plugins – Free & Reliable – Yoast. Also see: Are You Setting Up WordPress For SEO Success? | SEOmoz 2015.04.25 edit: according with measurements made with P3 (Plugin Performance Profiler) WordPress Plugin, WordPress SEO Plugin requires lots of resources.

De ce să scrii titlul unui event pe Facebook fără diacritice?

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Bună, Dacă scrieți în event name cu diacritice, oamenii trebuie să caute cu diacritice ca să găsească eventul. Să luăm un nume de event: „Întâlnire în Căciulata”. În acest caz. nu prea ai cum să scrii numele fără diacritice și să găsești eventul. Eu, dacă aș fi în locul vostru, aș scrie descrierea eventului cu diacritice, și titlul eventului fără diacritice. Google (Chrome, sau Google obișnuit) știe să “ia” textele cu diacritice în română și fără, adică dacă scriu “fara” sau “fără” va ști că e același lucru. Până face și Facebook asta, sugestia mea ar fi, pentru uzabilitate (cât de bine se simt oamenii) să scrieți titlurile eventurilor fără diacritice. Spor.