Title tag – the simplest way to do SEO to a page / article / homepage

There are a lot of factors when it comes to SEO – from having a lot of good links, to making sure that search engines can crawl a web site fast & find what’s good about your content to make it rank.

But, to me, the most important & simple at the same time element is this – the title attribute. It’s simple, basic, and sometimes ignored.

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Online store tip: upselling works

Dorin BOERESCU had the following tip at his presentation at GPEC: most of the online stores in Romania don’t do upselling (Wikipedia) &/or cross-selling (Wikipedia); What they currently do is answer a few basic questions about product availability, delivery, costs; What they should do is offer suggestions (we don’t have X product, but product Y has similar capabilities, for a better price; we don’t have this product on stock, but would you be interested in our best selling product for the requested category, which has these advantages and is in stock? do you know an extra battery for that video camera is only X lei? do you know a photo camera works best with a tripod?) We do need more upselling.

Leaving room for error

Seth GODIN puts it like this:

Writer’s block isn’t hard to cure.

Just write poorly. Continue to write poorly, in public, until you can write better.

I believe that everyone should write in public. Get a blog. Or use Squidoo or Tumblr or a microblogging site. Use an alias if you like. Turn off comments, certainly–you don’t need more criticism, you need more writing. (from)

How do I put it?

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Selling tip: scarcity sells

Dorin BOERESCU had the following tip at his presentation at GPEC: scarcity sells; you can have different types of rare items: Limited time frame for an offer (buy until 23:59 today!); Limited quantity (only 3 left); Pick your audience (we only sell to …); Unique product (only us, in the whole universe …); Exquisite conditions to get an item (you have to do something, you have to pay a price, you have to put yourself on a waiting list); Scarcity sells; just have a look at collectible luxury items – you can only buy them for a certain time frame, they are in limited quantity, they are very expensive; lots of conditions to get an item. Apple sells expensive and unique products (only they …).

SEO tip: make a lot of small bets and focus on the ones that give results

(idea by Bryan EISENBERG at GPEC) Rather than having one idea and perfecting it, you should focus on having lots of ideas, trying them all, and focus on those that give you the best results; You can easily apply this in SEO, by trying to figure what solutions for SEO work best. So, try a lot => chose the best ideas => focus on them.