Internet marketing

I will tell you some things about some people I love and about personas and how it helps me a lot to have these personas in my life, both personally and professionally. I like some people quite a lot. This helps me understand something which in marketing is called “personas” (Persona – Wikipedia, the free encyclopedia). Having some people I can relate to makes me better understand them, and act as if they are personas. Which is good.

It may seem obvious – in order to have a problem solved, you first have to present it and explain it clearly. Yet, from time to time, I see this rule broken. People get into explaining the problem, and I need to understand the context. Sure, it’s much more rapid to dive right into the problem and start with the assumption we’re all quick, fast, geniuses, experts in the field. But more often than not, the time gained won by not explaining the problem is lost someplace else. As a conclusion – in SEO and other fields, when you want the problem solved, first state it clearly.

A bare minimum which every site owner should do, according to Rand FISHKIN: That said, if you do nothing else, have a blog you update religiously every week (or every day if possible), occasionally targeting keyword phrases for SEO, and get accounts on Facebook/Twitter/Google+ where you share your posts. It doesn’t work for everyone, but it’s a content+social strategy that often yields consistent rewards. (source – Answers to 43 Questions About Search, Social, Content, Conversions and More | SEOmoz) So, at a minimum, you should at least have a blog and promote it on social networks.

In marketing, you can do a lot of things to promote an idea. Yet, a thought came to me (via): If you want to promote something, the best way to do so is to first differentiate. You can find “funky” way of promoting things, you can look for ways to deliver a message. But the first thing would be to do “funky” business. First, have a funky idea, implement it, and then you can think if you need funky promotion. Be different, and only then communicate differently. P.S.: I’m an online marketer. Should I differentiate my actions? Sure.