Bucharest, 15 July, 2026 – ING Bank Romania and eMAG are launching online order payments via RoPay, a fully digital and free national payment solution that allows eMAG customers to instantly pay for their orders without having to manually enter their card information into the payment form.
“The speed and simplicity of the payment experience are increasingly important to customers, and every extra step in completing a payment makes the process more cumbersome. For the more than 6.77 million customers who can already use RoPay for online shopping, payments are simpler, fee-free, and instant. eMAG is the leader in Romania’s e-commerce industry, and the adoption of the RoPay solution will certainly revolutionize payment behavior and propel this local payment platform to the top of Romanians’ preferences,” says Raluca Țintoiu, Head of Wholesale Banking at ING Bank Romania.