Internet marketing

Who is in front of you? Wikipedia or your direct competitor?

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Let’s take „chairs” as a keyword and assume you want to get, via Search Engine Optimization, as high as you can. After some work, you get on #2 place. You look at first spot and you find: A scenario: a Wikipedia entry about chairs. B scenario: your direct competitor. In A scenario, if the person is interested in buying a product, then that person might go directly to place #2. In B scenario, it has to pick between you (#2) and your direct competitor (#1). Which scenario would you prefer? Note: Idea from Superweek 2012.

Tip: provide extra services online.

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You’re an online store. You sell furniture. Should you do something else? At Leaders in marketing 2012 conference, one opinion came: Don’t just be like – we want to sell online products about X. Be more like – we will help you to use products about X, we will help you in your environment, and it’s more likely you’ll buy those products from us. So, if you sell furniture, you may also want to care: How to help customers pick furniture. Possible use for furniture in a home. How to repair furniture. How to reuse old furniture. What are the latest trends. Also see: Follow-up: Leaders in marketing 2012 (2012.10.18, Willbrook Platinum Convention Center): Olivian BREDA

Branding: The name doesn’t matter all that much

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Follow-up: Leaders in marketing 2012 (2012.10.18, Willbrook Platinum Convention Center)

I know one guy who wants to start an online project. He delayed the project for quite in order to find the perfect name. At Leaders in marketing 2012 conference, one opinion came: „The name doesn’t matter all that much”. Sure, to some point, it matters, it leaves an impression. But there’s so much more in a business than its name, that you can live happily with a not-that-great name. It’s much more important to deliver quality, or other good service, than having a catchy name. Also see: Follow-up: Leaders in marketing 2012 (2012.10.18, Willbrook Platinum Convention Center): Olivian BREDA

Interactive logos

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Cristian Kit PAUL (Founding Partner, Creative Director – Brandient) talked at Internet & Mobile World 2012 about corporate logo identity. I will soon post the video, but until then, some thoughts on this: Google does it, in my opinion, best. They attract media attention (when they change their logos, Romanian newspapers write articles specifically on this, to get some views). See their whole history of doodles. Google also has a brand philosophy on „fun”. Easter eggs, error messages which are funny, translation of Google search interface in Klingon and so on. They try to be funny. Google also has totally interactive logos (JavaScript games, YouTube videos). MailChimp built their brand on interactive & funny & cute. I like them a lot for this. WordPress also has a take on this, with their mandatory-to-have-but-free-not-to-install Hello, Dolly! plugin. Flickr is OK (they say „hello” in some languages). In Romania, eMAG and Domo do it also. I’m not a huge fan, but they do OK. Looking at the local competation, they do very OK. It’s not enough to have a „cute brand”. MailChimp is also very good at what they do. WordPress rocks. Flickr used to be very good, and, for a paid service (storing photos online for money? In 2012?). eMAG are top sellers. Domo does a pretty decent job (I bought a fridge from them online, they had, at that point, competitive prices).

Bloggers should write timeless content on their blogs

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Bloggers should write timeless content on their blogs

Dragoș ROUĂ (LinkedIn) said, at a recent conference (Follow-up: Paul RENAUD and Dragoș ROUA: „Lessons in generating top line revenues and personal branding” (MBA Masterclass by Maastricht School of Management Romania, 2012.10.02): Olivian BREDA) suggested (approximate quote): Bloggers should write timeless content on their blogs. I like the thought a lot. I try to obey the rule, to some extend.