Let’s take “chairs” as a keyword and assume you want to get, via Search Engine Optimization, as high as you can. After some work, you get on #2 place. You look at first spot and you find:
In A scenario, if the person is interested in buying a product, then that person might go directly to place #2. In B scenario, it has to pick between you (#2) and your direct competitor (#1).
Which scenario would you prefer?
Note: Idea from Superweek 2012.
Note: Also see the Yahoo! Group on which I present similar issues: IMRo. To join, email email@example.com and reply to the confirmation email.