At Leaders in marketing 2012 conference, one opinion came:
“The name doesn’t matter all that much”.
Sure, to some point, it matters, it leaves an impression. But there’s so much more in a business than its name, that you can live happily with a not-that-great name. It’s much more important to deliver quality, or other good service, than having a catchy name.
Also see:
I was thinking the opposite today when I realised I am promoting the same brands in an affiliation system for 2 years now mainly because they come up first alphabetically and I am not patient enough to go to the bottom of the list as well. I’m pretty sure this happens to a lot of people.
I aso think a short catchy name that speaks about the product can be an advantage because it’s easier to remember and probably other psychological reasons.
OK, I know from personal experience that Breda has an advantage over Petreanu for the first letter.
There are a lot of reasons to pick a good name right from the start.
But (and here were my message comes in) there are also a lot of reasons not to go through the trouble of renaming a brand.
Pick it & stick with it. :) (not an option for 100% of the cases, but, sometimes …)