Internet marketing

If I had an online store, I’d look into how the technical specifications are written. There are ways to write specifications, to make them clearer. For example, don’t write: Rez. senzor (Mp):14.2 , but, instead, write: Rezoluția senzorului: 14,2 Megapixeli. (?) Things to do: Avoid abbreviations. Instead of „MP”, write „Megapixels”, or the equivalent word („Megapixeli”). There is a difference between writing one point two in English and in Romanian: 1.2 (En) vs. 1,2 (Ro). Use this difference. I would love to have, at mouseover, an explanation of what a certain word means. I would try to put the most important technical specifications at the top. You do the work of selecting to the user. Avoid translating, and try to explain the specifications to the user.

Let’s say you’re company X. You’re on Facebook. You have 150 likes, and most of your articles get no comments, but when they do, they’re from your customers you like. You’re also on Twitter, and have 50 followers, who read you, but you don’t interact much with them. Let’s say you’re company Y. On Facebook, you have 2,500 likes, but close to no one interacts with you. On Twitter you have 400 followers, but they’re very passive. Let’s say you’re company Z. You have 200 likes on Facebook, but when you post something, you have interactions. On Twitter you have 100 followers, with whom you communicate quite a lot. In my opinion, a company in X’s position wants to get to Z. More likes, more followers. That’s it. If I were X, I would strive to get to Z. Not more people who „like” you (but are passive), but more people with whom to engage. Much more difficult to view as success, but this is success, in my opinion – an active community.

You look at a web site and you may think – „Hmm, I bet I could have thought of that. But to implement it, boy, now this is hard”. I’ve heard, years ago, at a Internetics events, one guy doing web design for major corporations. He said coming up with fresh & new ideas is much more difficult than implementing it. Quite true. I can look at my blog (OK, not a big corporation, I have to admit) and tell you that it’s much more difficult knowing what to place where, than actually doing it. I can Google things, find out someone else with a similar problem, and – voilà.