Language: English

I love personas. And much more than this

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I will tell you some things about some people I love and about personas and how it helps me a lot to have these personas in my life, both personally and professionally. I like some people quite a lot. This helps me understand something which in marketing is called „personas” (Persona – Wikipedia, the free encyclopedia). Having some people I can relate to makes me better understand them, and act as if they are personas. Which is good.

State the problem first

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It may seem obvious – in order to have a problem solved, you first have to present it and explain it clearly. Yet, from time to time, I see this rule broken. People get into explaining the problem, and I need to understand the context. Sure, it’s much more rapid to dive right into the problem and start with the assumption we’re all quick, fast, geniuses, experts in the field. But more often than not, the time gained won by not explaining the problem is lost someplace else. As a conclusion – in SEO and other fields, when you want the problem solved, first state it clearly.

The minimum thing every site owner should do: blog + social networks

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A bare minimum which every site owner should do, according to Rand FISHKIN: That said, if you do nothing else, have a blog you update religiously every week (or every day if possible), occasionally targeting keyword phrases for SEO, and get accounts on Facebook/Twitter/Google+ where you share your posts. It doesn’t work for everyone, but it’s a content+social strategy that often yields consistent rewards. (source – Answers to 43 Questions About Search, Social, Content, Conversions and More | SEOmoz) So, at a minimum, you should at least have a blog and promote it on social networks.

Two notes from a recent workshop

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Two ideas after a workshop: I like childhood a lot. I may want to come back with memories to it more often. Good times. The best leadership model is the one in which the leader makes himself cherished by his followers. So, if you want to be a leader, rather than striving to „sell” a model, you may wish to make yourself genuinely cherished by your followers.

A long time away saying of Bruno Medicina

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Bruno Medicina said once an argument similar to the following: EN: Mozart, Beethoven, all the great geniuses, broke the rules and won. We like them because they had results when they broke the rules. Yet the top students today are forced, in the institutional education system, to obey the rules. They perform well in spite of the fact that they can’t/shouldn’t break the rules. RO: Mozart, Beethoven, toate geniile mari, au încălcat regulile și au reușit. Îi apreciem datorită faptului că avut rezultate încălcând regulile. Cu toate astea, studenții de azi sunt forțați, în sistemul educațional instituțional, să urmeze regulile. Ei au rezultate bune, și performează, în ciuda faptului că nu pot / nu ar trebui să încalce regulile. This thought also applies to other fields (see religion, where many things happen for not obeying, and all religion is based on obeying). See other forms of art where it is difficult to produce something from scratch without heavy disagreements.