Language: English

Why should you blog?

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There is a lot of emphasis on blogging for SEO purposes – The minimum thing every site owner should do: blog + social networks – Get SEO ideas!. But why should you write? For SEO purposes (new content, new links to that content, updated blog, visitors, engagement). For branding purposes. (new!) For getting better at it. You should blog to blog better in the future.  

Soyez réalistes, demandez l’impossible. / Be realistic, ask the impossible. / Fiţi realişti, cereţi imposibilul.

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I like this quote a lot: „Soyez réalistes, demandez l’impossible.” / „Be realistic, ask the impossible.” / „Fiţi realişti, cereţi imposibilul.” More on this: Dumnezeu ne cere imposibilul PASI PE NISIP, SPRE NOURI DRAMUINDU-MI CLIPA: „Fiţi realişti, cereţi imposibilul.” May 1968 in France – Wikipedia, the free encyclopedia

How to write well?

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How to write for the web? (part 1)

It may look, at a first glance, that it doesn’t really matter how you write, you just need to write. I don’t think that’s true, for both humans and the search engines you need to write well. While humans are, for now, better than the engines at spotting what’s a good content and what isn’t, I would put more emphasis on writing well. Thus, the following 10 tips from David OGILVY come in handy:

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

(source – 10 Tips on Writing from David Ogilvy – Brain Pickings)
Buy the book: Confessions of an Advertising Man.

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Which is the best SEO plugin for WordPress, according to SEOmoz’s Rand FISHKIN?

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In a recent Q&A session (Answers to 43 Questions About Search, Social, Content, Conversions and More | SEOmoz), Rand FISHKIN (Rand’s Blog) referring to: @randfish any opinion on which SEO plugin for wordpress is „best”? (IF there is good content and if not) — Aly & John (@hopandjaunt) January 24, 2012 , said: I’m a longtime fan of Yoast’s WordPress plugins. They’re powerful, flexible and nearly easy enough for beginners (at least, with a little light reading). He also keeps them updated regularly and allows for some of the cool, new functionality like rel=author (to be fair, you can do this without the plugin, too). So: WordPress Plugins – Free & Reliable – Yoast. Also see: Are You Setting Up WordPress For SEO Success? | SEOmoz 2015.04.25 edit: according with measurements made with P3 (Plugin Performance Profiler) WordPress Plugin, WordPress SEO Plugin requires lots of resources.

Three questions to put during a job interview

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1. What are you looking for (what kind of employee)? What do you offer to that employee? 2. What are your objections for me starting the job at you? 3. When can I start? Explanation: The first question makes it clear if you like the job and what does the employer expect from you. The second question puts things on the table, and helps you overcome the objections the employer might have. Finally, the last question shows courage and avoids the usual bluffing at interviews. Quite nice. Via – Adrian CHIRA (LinkedIn, web site).

"You're hungry"

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I told you about a movie: The Grey (2012) – One of the best movies I’ve ever seen – Get a result now! Until not too much time ago, I’d consider this logic fine: It’s OK to do your best to earn money, it’s a good test to survive, for both you (you survive with money) and others (others live with your help). Surviving is good, right? Yes it is. But in „The Grey” and this evening I acknowledged that money is not everything. Adrian CHIRA (LinkedIn, web site) said something about this care only for money, and, to some point, surviving: „You’re hungry” (not referring to me, as a general rule). And it’s quite true. A lot of the career decisions are taken on the basis of whether you’re hungry or not. And it’s quite sad. I didn’t take any decisions on this, I’m not hungry, and I do a lot of things for things out of „hungriness”, but, still, very nice idea. Later Edit: So, what’s the alternative? Actually, they’re two: Ignore being hungry, act as if you’re not. Follow the dream. Do what you want. Act your wishes.  Stop being hungry – lower your needs, so that you’re not hungry anymore.

Observing things vs. actually doing them

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At a course with Cătălin ZAHARIA – inspirational model in structured communication, for me; and top speaker – Get a result now! we had to pick a role – client (stating a problem), coach (helping the client solve its problems), observer (noticing things, giving feed-back at the end). For most of the time, I used to think that: The role of a client rules. The role of a coach, if he does his job well, is good. The role of an observer is not that great. I’m starting to see some advantages in the ability to not be 100% focused on the problem, from the position of the observer. The observer role is not that bad. Sometimes, just noticing thing is good enough.