Language: English

Some thoughts after a workshop

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Hello, A few ideas after a workshop: At some time in the Bible, some Apostles are told to bring the fish to the surface. At other times, they are told they will be made fishermen of real people (thus, the fishes are associated with people). What does it mean to bring the fish to the surface? It may imply that the real value of a person, its soul & spirituality resides hidden in waters, and it can only be made visible by trying hard. I noticed I mirror other person’s body positions. So, if X leans forward, I lean forward. If X leans back, I lean back. On the other hand, I do not mirror ideas, quite the contrary, I have a tendency to oppose them. Sometimes, when I disagree with someone, I say something like „Yes, …” and continue with saying the opposite of what X says. So the „Yes” part is a bit misleading. But easier to take. Good book (perhaps): Amazon.com: Eat, Pray, Love: One Woman’s Search for Everything Across Italy, India and Indonesia (9780143038412): Elizabeth Gilbert: Books

Tips for a deal-of-the-day website (Groupon-like)

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You may know some examples of deal-of-the-day web sites: FunDeal.ro, Groupon.ro (details – Wikipedia), Zumzi.ro, GoldenDeals.ro.

Vlad ANDRIEȘ talked yesterday at Lumea SEO PPC (Follow-up ediția #49: SEO și PPC pentru site-urile de reduceri colective: vineri, 24 februarie 2012, 18:30, Orange Concept Store: Lumea SEO PPC) about campaigns for promotion of deal-of-the-day web sites.

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Differentiation is everything in marketing

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In marketing, you can do a lot of things to promote an idea. Yet, a thought came to me (via): If you want to promote something, the best way to do so is to first differentiate. You can find „funky” way of promoting things, you can look for ways to deliver a message. But the first thing would be to do „funky” business. First, have a funky idea, implement it, and then you can think if you need funky promotion. Be different, and only then communicate differently. P.S.: I’m an online marketer. Should I differentiate my actions? Sure.

What are the benefits of a simple site review in SEO? One that you could do for free

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In order to do professional Search Engine Optimization, one has two main options, with two different perspectives:

  • One is to get a lot of quality links. 80% in the importance of having good rankings in the search engine comes from having lots of good links. This is called external SEO.
  • Another solution is to optimize your own web site. While this matters only 20% in the rankings, it’s much easier to get done (you own the web site) and to see effects. This is called internal SEO.

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Targeting the right kind of customers – case study: blog posting

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I’ve recently read an article – ~ « – whose thesis is:

E un lucru aşa de rar dialogul, încât l-am pierdut din vedere. Un fel de sacrificiu. Trebuie să presupun dinainte că celălalt m-ar putea convinge; mai mult, că voi ieşi din acest dialog cu viaţa zdruncinată de revelaţia că toate lucrurile în care am crezut sunt eronate. Trebuie să-mi imaginez această posibilitate care-mi pune în joc fiinţa. Să ai un dialog înseamnă să tremuri. Cei doi conced că nu au principii, ci convingeri şi, mai puţin încă, opinii. Să-ţi spui că orice principiu al tău e de fapt o convingere, care nu e în definitiv decât o biată opinie.

In order to have a proper dialogue, the author says, one has to start with a sort of sacrifice – both partners of the conversation have to be willing to sacrifice his own convictions to make the dialogue work.

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Follow-up: „A case of authentic leadership in financial reporting and decision”: Adrian Manaicu and Carmen Mincu, EMBA MasterClass from ASEBUSS, 2012.02.09

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On 2012.02.09, I took part to Executive MBA 2012 program presentation. More about the event:

There was also a class simulation, on: „A case of authentic leadership in financial reporting and decision”, by Adrian MANAICU and Carmen MINCU.

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