Valuing clients

Two options:

  • Some phone makers launch a product, give some products to beta testers, and then put the products on sale for the general public.
  • Apple launches a product, then only makes the product available for everybody, not favoring the beta testers.

Which option is better?

  • The beta testers do spread the word for your products.
  • Giving the product to everybody at the same time shows you value your clients as much as testers.

I like Apple’s solution better.

I am a Digital Marketing freelancer.

My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress.

Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs).

On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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