Valuing clients

Note: The current article has been written more than 8 years ago!

Two options:

  • Some phone makers launch a product, give some products to beta testers, and then put the products on sale for the general public.
  • Apple launches a product, then only makes the product available for everybody, not favoring the beta testers.

Which option is better?

  • The beta testers do spread the word for your products.
  • Giving the product to everybody at the same time shows you value your clients as much as testers.

I like Apple’s solution better.

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