Two options:
- Some phone makers launch a product, give some products to beta testers, and then put the products on sale for the general public.
- Apple launches a product, then only makes the product available for everybody, not favoring the beta testers.
Which option is better?
- The beta testers do spread the word for your products.
- Giving the product to everybody at the same time shows you value your clients as much as testers.
I like Apple’s solution better.
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