Internet marketing

You may know a client who you know has a big budget. How to charge? You can charge a premium for a big budget – „If you have money, I’ll charge you more for the same offer”. You can charge the same amount of money as you usually do. A lot of people go for the first option. I go for the second one. Reasons: It’s fair. A rich person got rich by two things: Being better than the average Joe at something – providing value. Knowing how to reduce costs. Thus, a rich person should actually be better than your average client at judging the value of your work.

In the name of „Understanding the business”, this thing happens: You get lots & lots of detailed descriptions of a business. What I’d do better: Avoid describing things – „we do like this & this & this”. Sure, a brief description is necessary, but not too much. Focus on USP (Unique Selling Proposition) – what you have and is different. Focus on Insights – „I will tell you this & that, and by those two things you should get an idea”. Focus a lot on actionable steps and clear processes. Make it clear what needs to be done.

You might think I’ll pick on the functions, look & feel. No, I’ll go somewhere simpler – if I type something in Word, I work for 2 hours, I close the document and don’t save, I’ve lost everything. There’s no option to prevent this. A document I write in 30 days, a thesis paper, takes, if only words, less than a MB of data. If compressed, we’re talking peanuts. Why wouldn’t Word create back-up copies of everything I work on, automatically save them and then let me recover the data? Beats me. Solution: When installing Word, ask me about saving everything I type (for privacy issues). Put the autosave function to work at 30 seconds interval, not 10 minutes by default. Autosave even the „don’t save” files. Even if you don’t make the above options standard, they should be as option. I’d also love such a function for Notepad. There is a race between mankind and the universe. Mankind is trying to build bigger, better, faster, and more foolproof machines. The universe is trying to build bigger, better, and faster fools. So far the universe is winning.