Internet marketing

Bloggers should write timeless content on their blogs

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Bloggers should write timeless content on their blogs

Dragoș ROUĂ (LinkedIn) said, at a recent conference (Follow-up: Paul RENAUD and Dragoș ROUA: “Lessons in generating top line revenues and personal branding” (MBA Masterclass by Maastricht School of Management Romania, 2012.10.02): Olivian BREDA) suggested (approximate quote): Bloggers should write timeless content on their blogs. I like the thought a lot. I try to obey the rule, to some extend.

Technical specifications – are they clear enough?

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If I had an online store, I’d look into how the technical specifications are written. There are ways to write specifications, to make them clearer. For example, don’t write: Rez. senzor (Mp):14.2 , but, instead, write: Rezoluția senzorului: 14,2 Megapixeli. (?) Things to do: Avoid abbreviations. Instead of “MP”, write “Megapixels”, or the equivalent word (“Megapixeli”). There is a difference between writing one point two in English and in Romanian: 1.2 (En) vs. 1,2 (Ro). Use this difference. I would love to have, at mouseover, an explanation of what a certain word means. I would try to put the most important technical specifications at the top. You do the work of selecting to the user. Avoid translating, and try to explain the specifications to the user.

Keeping a blog – niche or broad?

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Keeping a blog - niche or broad?

Friday I went to Webstock 2012.
Two oppositve views:

  • According to Costin COCIOABĂ, you should find our niche and keep it ruthlessly. Find an idea, plan it, stick to the plan. Răzvan PASCU also focuses on niches.
  • Adrian CIUBOTARU has the opposite approach: he writes on just about any subject. Although more targeted, Cristian CHINA-BIRTA also tends to write on a general note.

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On reviews

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According to this article:

More to the point, however, is that we can’t really trust early reviews. I always recommend caution when it comes to buying products that have just launched and I rarely take my own advice. Many devices only begin to exhibit problems after lots of use and many faulty devices pop up only after the first batch of highly scrutinized devices runs out.
[…]
In the end, the real reviews are the ones that percolate up out of the forums and blogosphere.

So, what are my thoughts on this?

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Valuing clients

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Valuing clients

Two options: Some phone makers launch a product, give some products to beta testers, and then put the products on sale for the general public. Apple launches a product, then only makes the product available for everybody, not favoring the beta testers. Which option is better? The beta testers do spread the word for your products. Giving the product to everybody at the same time shows you value your clients as much as testers. I like Apple’s solution better.

Ce-i, dom’le, cu fontul ăsta!?

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Dacă te uiți pe olivian.ro, o să observi că scriu cu un font destul de mare. Iacătă și motivul: 16 Pixels: For Body Copy. Anything Less Is A Costly Mistake | Smashing Magazine The 100% Easy-2-Read Standard | Information Architects Textul meu nu e mare, dimpotrivă, textul meu e cel obișnuit. Majoritatea site-urilor ar trebui să fie cu fonturi de dimensiunea aceasta. Ca idee, când deschid un site pe care citesc mai multe articole, primul lucru e să mă dau mai în spate față de monitor și să dau Ctrl + + de la tastatură, pentru a mări fontul. Poate nu ar trebui să fac eu asta, ci cei care “desenează” site-urile?