Let’s say you want to use a CMS (content management system) for an online store. You know, after the platform is ready, you may need to edit your meta descriptions and page titles for your web site. But what else? What would you ask from a CMS developer? What should the requirements for a CMS be?
Internet marketing
Utilitatea meta tag-ului keywords
Caută pe Internet despre utilitatea meta tag-ului keywords pentru SEO. (răspuns – nulă) Apoi uită-te la site-uri și vezi câte din ele folosesc tag-ul meta keywords. (răspuns – multe) Fenomenul se auto-propagă („a, uite, X are meta keywords – pun și eu!!!”). De ce să nu îl folosești pentru Google? Recently we received some questions about how Google uses (or more accurately, doesn’t use) the „keywords” meta tag in ranking web search results. Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob’s site, Alice notices that Bob has copied some of the words that she uses in her „keywords” meta tag. Even more interesting, Bob has added the words „AliceCo” to his „keywords” meta tag. Should Alice be concerned? At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the „keywords” meta tag in our web search ranking. Official Google Webmaster Central Blog: Google does not use the keywords meta tag in web ranking De ce să nu îl folosești pentru Bing? SEO for Bing – a discussion with Bing’s Duane Forrester – Bing Search Engine News forum at WebmasterWorld – WebmasterWorld: I’ll make this statement: meta keywords is a signal. One of roughly a thousand we analyze. Getting it right is a nice perk for us, but won’t rock your world. Abusing meta keywords can hurt you. (The Meta Keywords Tag Lives At Bing & Why Only Spammers Should Use It) …
Cuvinte cheie în URL
Vreau sa refac link-urile unui site de inchirieri auto si am nevoie de ceva sfaturi. Am deja o idee dar vreau mai multe pareri. Am domeniu de genul www.x-inchirieriauto.ro si vreau sa creez niste pagini interne. Sa creez link-ul de genul: www.x-inchirieriauto.ro/inchirieri-auto-bucuresti sau www.cuvant-inchirieriauto.ro/bucuresti Eu m-am gandit la varianta: www.x-inchirieriauto.ro/bucuresti În opinia mea, pui problema greșit. On-page-ul contează din ce în ce mai puțin. Ca principiu general, fă un singur site, nu mai multe, nu fă un site pt. fiecare cuvânt cheie. Și apoi, pe acel site, pune cuvintele cheie în link. Când faci site, nu merge pe domeniuplindecuvintecheie.ro, ci mergi pe brandulmeuunicsipersonal.ro. Dar ar trebui să te preocupe mai degrabă ce pui pe site decât structura URL-urilor. Poți să ai site.ro/?p=239 ca URL și să ai linkuri și content de calitate și share-uri, și să ranchezi bine, pe când super-optimizatul domeniuplindecuvintecheie.ro să stea rău.
Three things on pricing
When you pay for something expensive(-er), you have a risk – that item may be good or bad; when you pay little, it’s a guarantee – it’s bad. This is true in lots of cases. What you generally get is the mind safety and peace that you have at least a chance of getting something better. You pay for the mind comfort of knowing you might actually get something good. There are countless cases in which more expensive doesn’t lead to better. The fact that these are the exception, not the rule, only strengthens the rule. (this was said by an Economics teacher I had in school; he told it in the context of salaries – „pay somone a high salary, and you may have a good or bad employee, it’s a risk; pay someone a small salary, and, since the good people will always find a better paid job, you’ll have a certainty of having a poor employee”) In electronics, to get only marginally better products, you pay very high margins. Samsung Galaxy S4 is not 4 times better than a 4 times cheaper phone. An iPad is not 2-3 times better than an average tablet, as it is 2-3 times more expensive. If you can’t settle with little/average quality, you’ll pay much more. (Original quote – „Este absolut incredibil cat de putina „value for money” poti cumpara in ziua de astazi, cam tot pe ce-am pus mana high-end m-a dezamagit teribil. In general platesti 500% peste pretul „pietei” ca sa ai sporuri de sub …
Ce aș răspunde cuiva care a cumpărat un link de pe adevărul.ro?
El: Salut, As dori un sfat legat de link-uri. Am realizat un articol pentru Adevarul.ro si mi-ar placea sa aflu si parerea voastra de porfesionisti. Va multumesc pentru timpul alocat. Fac cinste cu o cafea :) http://adevarul.ro/news/societate/9-pasi-alegerea-scaunului-birou-1_531d61d50d133766a8c38605/index.html Eu: Pe site ai o formă de link buying. La tag-urile articolului scrie „publicitate”, deci Google poate depista asta. De asemenea, contează că pe site-ul adevărul.ro, probabil, și alții fac același lucru. Ca să îți răspund la întrebare – ai făcut link buying (-), de pe un site de calitate mare (+), articol marcat cu publicitate (-), de pe un site de pe care cumpără și alții (-), iar linkul este la sfârșitul articolului (-), dar, totuși, este în corpul mesajului (+) și nu e pe text ancoră agresiv, ci pe www.numesite.ro (+), dar ai și linkuri pe anchor text (-), și sunt multe (-), și nu ai linkuri către concurență (-), și e un articol care are legătură cu tema site-ului (+), deși site-ul adevărul.ro nu are (-). Toți factorii de care ți-am zis afectează în (+) sau (- ) linkul tău. Nimeni nu știe procentul exact, sunt lucruri de care să ții cont. Lucruri de făcut – de scos linkurile pe anchor text, de pus 3 link-uri către concurență în articol, de lăsat doar un link către site-ul tău, de lăsat doar linkul tău cu www.site-ulmeu.ro. Succes.
Sfaturi pentru managementul reputatiei online (video)
Găsiți în clipul de mai jos câteva sfaturi pentru managementul reputatiei online. (apărut inițial pe cetd.ro)
The difference between Facebook and Hi5, in 2014
Let’s say you want to go through your friends list on Facebook (a very popular social network) and Hi5 (an ex-glory). Facebook shows you a list of your best friends, people with whom you interact the most. Hi5 shows you an alphabetical order and gives you the task of finding what’s relevant to you. What do you think Google shows you when you Google „fejk sdfjk vsdn dfkj„. Does it show you „we don’t have any relevant results”? No, it says: „Showing results for fjk fjk vsdn dfkj” (this is an altered version of my query), instead of saying: „No results found for fejk sdfjk vsdn dfkj”. So, instead of saying „we found nothing, how about you refine your search”, Google refines the search for you, takes a chance by changing what you have typed, and gives you the right result. You may say „but this is minor, it’s a small thing what Facebook / Google do”. At this single level, perhaps. But you think of all the thing Google tries to get right from the first time, without waiting for human intervention, if you think how much effort Facebook puts on trying to give you exactly what you expect of it right the first time, then the changes are not, by all means, minor. I dare saying that Facebook is much more successful than Hi5 (and others) and Google is much better (the user usage prove it) than Bing (and others) due to small things like these, on a higher level.
Small usability tip – page numbers in pagination displayed on the web site and on the URL should match
I see this from time to time – a web site has a pagination are on the bottom of the page: , but when I click on page 2 (I start navigation from page 1, the homepage), the URL, instead of changing to something like: http://www.website.com/navigation?page=2 , changes into: http://www.website.com/navigation?page=1. I understand the IT reasons behind it (having a page 1 as an actual page 1 may lead to duplicate content, if not handled properly, and the first paginated result is, actually, page 2), but it’s illogical to click on page 3 and the URL to change on page 2. It happens more often than not. People expect symmetry.
Duplicate content from a products feed list (e.g. – affiliate RSS products links) – how to handle it?
- Let’ say you have an e-commerce web site and you have a products feed from a distributor of your products. Is it OK to list the feed from the products provider, exactly as you are being provided with it?
- Or let’s say you have a big web site and you distribute your products to other web sites (price comparing web sites, affiliate clients). Is it OK to just take the title & description & photo of your products and give it away freely to others?
- Or let’ say you start an e-commerce web site with thousands of products. Is it OK to just copy & paste the product description from other web sites?
See the answers to these questions below.
Just-launched blogs
Hi, I launched some new blogs (which are, somehow, connected to what I write in here): olivianbreda.com – Internet marketing, general, English. betterish.com – how to do things better. audithink.com – SEO & Usability audits. I also write, in Romanian, on olivian.ro, cetd.ro, lumeaseoppc.ro, seogan.ro (contributor) and in Romanian and English on oliii.com. Find subscription options on olivian.weebly.com.
