Răspund în clipul de mai jos la întrebarea – ce platformă de blogging ar trebui să alegi dacă încă testezi apa și nu știi 100% sigur că vrei să te apuci de blogging?
Soluția este actualizată la nevoile și opțiunile anului 2014.
Internet marketing
UX tip: Old products – show the evolution of price
Let’s say you have an e-commerce web site. For various reasons, you still keep an old product on your web site, not forgetting to mention that the product is no longer available and can’t be ordered anymore. One of the biggest frustration I have in visiting such product pages is the lack of any information regarding the price. So, if I’m looking for a computer case which is no longer sold, I can’t have any comparison point to what the price would be nowadays. My suggestion for web site owners would be to display the historical evolution of price. The web site camelcamelcamel.com does it well: , but they don’t rank as high as a big e-commerce store, even for products which are out-of-stock. There are lots of reasons for which you might not want to display historical price evolution on a product you currently sell. There are little reasons for not providing this information for an out-out-stock product, still displayed on your web site. Extra tip: transform old product pages into something worthwhile for affiliate marketing. Think about this – you can have a very valuable page put in place for old products. It’s true that you will not be able to sell many things, but, still, you can convert visitors to newer products. So, if you have a detailed description of a subwoofer which is not longer available, you can try and persuade visitors to buy newer products.
How to make the internal search results on an e-commerce web site, functionality-wise? How to display the page of products results on an online store?
Let’s say you have a custom CMS for your online store. You ask this and that, and then comes the time when you need to add a search box. You use basic usability rules (place it at the top, big search box, big button, colorful button, simple text button – “search”), you might even add advanced things, such as auto-complete or advanced criteria for search. But what should you focus on on the results page? How should you make, functionality-wise, the search results page for an e-commerce?
How to contradict someone, when you do in customer support?
At times, conflict arises in customer support. A says a thing, B says the opposite to that affirmation:
- Client, person A: You should take the first road left on the street.
- Customer care representative, person B: No one takes that road! (notice the exclamation point)
If you’re person A, and a customer care representative (B) gave you that answer, it’s very hard to continue from here. You have just taken all the possible liberties of person A to continue. Even if you are right, even if really no one takes it on that road, you should avoid communicating like person B. What are some alternatives to this scenario?At times, conflict arises in customer support. A says a thing, B says the opposite to that affirmation:
- Client, person A: You should take the first road left on the street.
- Customer care representative, person B: No one takes that road! (notice the exclamation point)
If you’re person A, and a customer care representative (B) gave you that answer, it’s very hard to continue from here. You have just taken all the possible liberties of person A to continue. Even if you are right, even if really no one takes it on that road, you should avoid communicating like person B. What are some alternatives to this scenario?
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Vedeți poza de mai jos:
și încercați să înțelegeți logica. Încercați să vă dați seama de șmecheria masivă de marketing folosită.
How to to do web site improvements?
Chris Goward, President and CEO WiderFunnel held a speech at GPeC Summit, May 2014. One of his slides was: The idea behind this is very simple: Instead of doing a single web site redesign, which will, most likely, make marketers actually unhappy with the end result, which will also likely decrease conversions, despite the big cost of the project, you should much rather do incremental updates. Instead of a full redesign, pick a small item, test it, measure it, take a decision. Repeat this undefined. CRO should be permanent, not once a few years. Most web sites do it like this these days. Quite an idea! And a photo at the conference:
Small tip: use your photo in your email signature
Photographs increases conversion rate:
- 3 Ways to Increase Your Conversion Rate With Images [Case Studies] | Unbounce
- 3 Big Impact Visual Techniques to Increase Your Conversion Rates | Unbounce
They also create more trust, by making you real:
Can you use them in e-mail, though?
Follow-up: GPeC Summit 2014 (2014.05.26-28, Crystal Palace Ballrooms)
GPeC Summit 2014 este evenimentul de comerț electronic cu unii dintre cei mai buni speakeri din toate colțurile lumii, evenimentul care oferă posibilități de networking, multiple oportunități de afaceri, schimb de experiență și, mai ales, conținut premium.
Indexare și Google Webmasters Tools
Q: Am cateva nelamurire legate de webmaster tools si de indexarea site-ului
Pe data de 9.03 aveam indexate 192k pagini iar pe 16.03, dupa ce modificat platforma site-ului am avut am ajuns la aprox 337k pagini indexate. In aprilie am urcat si sitemap-ul dar numarul paginilor indexate a inceput sa scada, apoi sa creasca iar dar pana la 313k pagini.
Intrebarile mele :)
1. de ce a scazut numarul paginilor indexate si apoi de ce s-a oprit cresterea ?
2. in webmaster tools la tab-ul Index google/Starea indexarii am 313k pagini , in timp ce la tabul Accesare cu crawlere/ Sitemaps am 448k . De ce difera si care este corect ?
3. in functie de ce se face aceasta indexare si cum poate fi grabita ?
Câteva gânduri despre marketingul afiliat
Q: Am incercat (incerc si in prezent) si eu marketingul afiliat, dar fara rezultate notabile (aproape nule, daca este sa spunem adevarul).
Pe mine (dar poate si pe alti vizitatori) ma intereseaza mai multe informatii despre aceasta tema, in special vazute prin prisma activitatii dumneavoastra in domeniu (sfaturi practice, rezultate pe care le-ati obtinut, etc.).
Am citit blogurile seoserv.ro, morariu.biz si claudiufarcas.ro, 2parale.ro, etc., dar nu “mi-am intrat inca in mana”.
Orice informatii mi-ar fi utile (poate nu sunt singurul).
Răspunsul meu?