Internet marketing

Anatolii Ulitovskyi: Technical SEO Practical Tips With Olivian Breda

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Technical SEO Practical Tips With Olivian Breda - YouTube

Olivian Breda teaches you how to fix technical errors by replying to the following questions:

  1. Is technical SEO difficult?
  2. Where can I learn technical SEO?
  3. Is SEO Technical Writing?
  4. How do I get started with technical SEO?
  5. What are common technical errors?
  6. Which website characteristics are also considered technical SEO ranking factors?
  7. What are the best practices in technical SEO?

Details »

Want to get more traffic? Submit your request on this website – https://unmiss.com/.

Special thanks to Emanuel Petrescu ».

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Despre conținutul repetitiv

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Andreas Klodt - Semicircle repeats

Există o idee care circulă frecvent – Google nu este fan al conținutului repetitiv.

Nu ai nicio penalizare aici, doar dacă îi dai lui Google conținut identic, va afișa doar una din pagini.

Dacă ai pe blog un articol și îl pui pe 3 ziare, la o căutare Google va afișa unul din cele 4 rezultate, și poate blogul tău nu apare. Dacă ai un produs și îl pui pe 5 agregatoare, poate apare vreun agregator și nu apari tu cu site-ul.

Dar nu te va penaliza, nu vei suferi altfel decât că există riscul să nu apari.

Recomandarea generală e să eviți să ai conținut 100% duplicat, ci să faci cu mici variații.

Legat de URL-uri (partea finală a URL-ului se cheamă slug) – Alege slug-urile care au sens, care au o logică. Și ia-le individual, cum arată un slug pentru un articol, nu-ți bate capul cu cum arată un slug raportat la altul, nu asta contează.

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Despre titluri

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StacieBee - Words

Cum ar trebui să faci un titlu (meta title) pentru un articol/produs/pagină? Se pot repeta cuvinte în el?

Gândește-te la un titlu articol ca la un titlu care să reprezinte cât mai bine intenția de căutare a vizitatorului și, în același timp, să reflecte articolul.

Nu repetiția e un aspect important, dacă ai sau nu unele cuvinte în titlu care se repetă.

Treaba mult mai grea e să afli exact ce îl interesează pe vizitator, să construiești un articol pentru acea cerere, și, la final, să faci un titlu care să fie: pe baza conținutului (adică să reflecte ce e în conținut), cu intenție bine potrivită cu intenția vizitatorului (și asta trebuie să faci chiar de când scrii articolul), și, în fine, cu cuvinte atrăgătoare, care „momesc” vizitatorii să facă click.

Dacă faci lucrul ăsta, totul e OK.

Ai aici niște resurse despre meta title – atenție, poți avea un titlu articol în h1 care să fie diferit de meta titlul de mai jos, nu e necesar să fie identice. H1 poate fi mai lung și mai detaliat, meta title are niște limitări de lungime, vezi mai jos:
Meta tag-ul «title» – cel mai important element on-page. Ghid complet – Blog de Olivian Breda »

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Agree to GDPR?

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GDPR

GDPR = General Data Protection Regulation.

Some people, in their terms and conditions checkboxes, use things like „Do you agree with the GDPR terms?”.

But that’s a rather lazy way of getting out of doing your work.

One should find out the exact criteria GDPR requires for the website and apply them to the website.

You can’t just say, „Do you agree with everything?”.

That’s not how things work.

One should agree to specific terms and conditions, not all.

Also, when not linking to GDPR itself, you expect people to know GDPR by heart. That’s pretty much absurd.

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Why you shouldn’t use special characters to simulate styling (bold/italics/small caps etc.)?

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ClaraDon - Bending Da Font

Let’s say you have a text to send as plain text.

You could write the title without any special markup (because we’re talking about the plain text), or you might choose a special effect such as:

  • Bold (serif): 𝐭𝐞𝐱𝐭
  • Italic Bold (serif): 𝒕𝒆𝒙𝒕
  • Double-Struck: 𝕥𝕖𝕩𝕥

The list can go on and on: ••¤(`× 🎀 𝓉𝑒𝓍𝓉 🎀 ×`(¤••

There are special websites to help you with this »

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On one-page websites

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junaidrao - #Design The imposing “Atomium”, designed by Belgian engineer André Waterkeyn to depict nine iron atoms in the shape of the cubic cell of an iron crystal. While long clad in aluminium, it is now more appropriately clad in steel. [4833 x 3254][OC]

I like one-page websites quite a bit.

A single, long page, where you add all the basic information (who you are, the services/products you offer, contact details), all in one place.

You could add things like Terms and Conditions, a Privacy Policy, and perhaps a blog, but, all-in-all, you could do a lot of things by having just a single page.

Find such examples here: One Page WordPress Themes from ThemeForest.

Sometimes, you can’t do a one-page website; you might need something more complex.

But if the project scope allows for it, I suggest you go for it – create a one-page website.

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Price cuts

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Thomas Hawk - No Frills Price

Let’s say you offer three services: 150, 100, and 50 USD for each.

A client comes and asks for a discount.

You could consider offering prices like these: 100, 67, 33 USD. (total discount: 100 USD)

But a better solution would be to give the first service bought no discount, the second one 33 USD and the third one 67 USD. (total discount: 100 USD)

This way, if the project stops abruptly, you do get paid almost fully.

In the first version suggested above, if you stop the project at any given time, you have given a discount without the project being completed.

In the second version, you only give a good discount if/when the project ends.

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On newsletters

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The Focal Project - Email Marketing

Adding temporary offers in a newsletter is not, to me, ideal. As a reader, I tend to read newsletters once every few days.

Opening a newsletter and noticing an expiring offer – that doesn’t sound so good.

Also, if you tell me, „Write to me, this is a personal message,” I do write back, and then you don’t reply – that’s not very nice.

As far as I can tell, newsletters are more difficult to read than a blog/news site via RSS.

Some people add this text: „Subscribe to my newsletter to download X.” There are two major drawbacks to this:

  1. You decrease the trust others have in your brand, as you do a rather shady thing as a general principle; you ask for people’s mail without them being sure they’ll be treated nicely;
  2. Your audience will mostly consist of people who are too lazy to unsubscribe. I wouldn’t want an audience formed mostly of these people.

Why end your newsletter with a quote? If you have a lot of links in your newsletter, some people might open them all in tabs (perhaps using an extension like Snap links for Firefox / Chrome). While they wait for the tabs to load, they could read your quote and reflect on it.

It matters a lot to have a good subject line. People focus a lot on crafting a good newsletter, but the subject line matters a lot.

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Some dark patterns

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Marcin Krawczyk - After your 40's you know right from wrong

You open a chat with a website, and you see that „the operator is typing”. But sometimes you talk to a bot (computer Artificial Intelligence), and to mimic human behavior, they are also typing.

Sometimes, websites introduce waiting times and screen loaders just to increase the time a user has to wait to get to the page and make the page more desirable.

Some TV Shows in Romania are shown online one week prior to TV, just for you to buy online access.

Some social media websites don’t show you options to navigate in a video, you are forced to watch start to end.

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