Internet marketing

At one of the Romanian banks, when reaching the T&C area, one can read:

You have reached the Terms and Conditions. :)

Ai ajuns la Termeni și Condiții. :)

• Starts with a personal success („Oh my God! You reached that area!”). It feels like we’re with the winning team.
• The emoji is a bit manipulative, making it sound like „Here’s the contract, now smile!”, but I think it’s fine, nevertheless.
• Even if it’s a bank we’re talking about, I find the message friendly and open. On the other hand, going overboard with being friendly can lead to trouble with some users. I read about an online user who was very surprised to see an official bank using cherries, as a joke, in an official currency exchange page on a bank website. Friendly? Yes. Funny? Yes. A bit too much for a bank’s communication? Again, yes. Coming back to the original text, I find the emoji friendly & not too much aggressive.
• The use of the emoji reminds of the MailChimp final confirmation message when sending a newsletter: an animation with a finger close to hitting the big red button. It’s an emotional charge.
• The key takeaway – if you can spot important emotional aspects within the funnel, consider trying to answer them in the way. The bank, in case, does this nicely.
• (PS: As a personal note, I don’t think that mentioning „in my opinion” / „personal note” is wrong in any way)

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One small tip – if you focus solely on closing deals, and not on customer satisfaction, in my opinion, you’ll tend to fail in a medium/long term.

Recurring clients, and having people who are happy buying your products/services are, in my opinion, the key to lasting as a business in place.

Try first to bring value to clients, and only then focus on acquiring new leads.

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Let’s say you have a website, and on it, a page X.

You want to rank high on Google with page X, and for this, you have two big options:

• You either link to page X directly.
• You link to other pages that link to X (so, an indirect link).

Which is better?

The links are to the page you want to rank with (say X).

Yes, if you make pages that link to page X, you can link to those pages, and indirectly, page X will help. But doing so will send very little value.

Ideally, if you want to get traffic to X, get links to X, not to the satellite pages of that page.

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You might not be aware of this, but by right-clicking on a YouTube video, you can choose „Loop” and the video will play indefinitely.

If it’s a small clip (a few minutes long), it will not load each time it loops, but if it’s a long clip, each time it plays it will download the data.

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I imagine such a dialogue actually existed sometimes:

” – We use Vimeo for our online event streaming.

– But it doesn’t work properly, it often breaks, it doesn’t remember video quality resolution, on various browsers, there are various bugs!

– It doesn’t matter, we paid for it! It must be a premium service since we paid a premium.

– But YouTube is better.

– It doesn’t matter, it’s free, we want to pay for such a service.

– Make a donation to YouTube, and use YouTube!”

YouTube is one option. There are others, like Zoom / Teams / Google Meet.

Insisting on Vimeo, when so often it fails do deliver is poor management.

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What steps to take to protect an online account?

• Use a complex password;
• Enable two-step authentication;
• Use different passwords on different accounts (don’t use the same password again and again);
• Use a password manager;
• Avoid using free WiFi connections on the road;
• Use an antivirus;
• Don’t click on strange-looking links.

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At GPeC, November 2020 Edition, Andrei Radu said: „Long live the first screen”.

I like the quote a lot.

It matters a lot what you put on the first screen, not only on the homepage, but also on the product page or other pages.

The users need to be able to figure out what the page is about and do so quickly.

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