Internet marketing

Generally, an audit made by me is private. The ones below are public: EN: SEO analysis for librariasophia.ro EN: SEO analysis: camasi.com.ro EN: SEO analysis for citycompass.ro RO, 2020!: Audit SEO detaliat – theescapers.ro RO, 2020!: Audit site detaliat: atelierdragomirna.ro (SEO). RO: Audit site detaliat: libmag.ro (SEO) RO: Audit SEO: bottegaverde.ro RO: Audit SEO: premierbazar.ro RO: Audit SEO: agendautila.ro RO: Audit SEO: 101jucarii.ro RO: Analiză SEO detaliată: teri.ro RO: Analiză SEO detaliată: poker-pro.ro RO: Analiză SEO detaliată: spat.ro

People come to me for strategies regarding Search Engine Optimization (SEO). What I try to make them realize that almost always there is more than one possible path. Online: Sure, SEO is great. But you may want to consider PPC Marketing (Google AdWords, Facebook Ads). You may consider hiring a copywriter (freelancer?) to write articles for your blog. You may want to have social media strategy. There is also an option of using public relations as a promotion method. Offline: But you can go offline, also. Telemarketing (calling past clients, for example). Billboards placed closed to where your business is. Flyers. Mail marketing (yes, the classic one). TV, radio and newspaper ads. Networking with the right people. Organizing events with your clients and partners. Doing training for your staff. My point is: SEO is a great tool, but you should consider a strategy, as a whole. You can work on different things, which bring different results. SEO should be part of a bigger picture. SEO is not the path, but one path.

I use AdBlock plus for Chrome (the browser I currently use 95%+ of the time). Why?  There are pros and cons of using it. As a plus, you don’t see the ads. As a con, some web sites display with some faults if you hide the ads. This is debatable – are the ads really useful in how a page should look like? This is unclear. What is clear and is the drop which has filled my glass of patience are re-marketing ads. The principle is simple – I visit SEOmoz.org, let’s say, and log into my account, which is a free one. They see this and have an option to display on other web sites, around the Internet, ads which invite me to become a premium member of SEOmoz. The first time you see the ad, it may be OK. After the ads start haunting you all over the Internet, specifically targeting me to do a specific set of actions, it gets annoying. I start to feel bad I don’t have a premium account of SEOmoz. I want to return to web sites I don’t particularly like. AdBlock Plus may be worth it only for that.