Internet marketing

Generally, an audit made by me is private. The ones below are public: EN: Review of SEOcrawl – SEO Software and Professional SEO Tools – DWF. EN: Sample usability analysis: altex.ro checkout process EN: Site review: librariasophia.ro (usability) EN: Site review: 2famo.us (usability) EN: Site review: CityCompass (usability) EN: Site review: marazul.ro (usability) RO: Audit site detaliat: Libmag.ro (UX) RO: Review complex site: Bottega Verde RO: Review complex site: teri.ro RO: Review complex site: sanavita.ro RO: Review complex site: e-oferta.ro RO: Review complex site: poker-pro.ro RO: Review complex site: analiză generală site spat.ro RO: Review complex site: Vreau Mobilă RO: Review complex site: simislink.eu? RO: Review complex site: retetanaturista.ro An old UX audit, which is not big, but huge (RO): Imobiliare.ro (beta): site review, generare de idei şi analiză SEO. A check-up of implementation, for a small review, not a complex one: How was my feed back on a social networking web site for having success as a business professional – succesul.ro implemented? When I look at a usability audit, I look for the main criteria in which a web site can be analyzed – Is the structure of the web site relevant? Is it easy to navigate the website? Is the information presented in a clear way? Are the colors of the website chosen properly? Do the call to action buttons really do call users to act? Are the images relevant to the texts? Is the text legible, both from a design perspective (size of fonts, number of words per line, the contrast between text and background), and from a user’s …

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Generally, an audit made by me is private. The ones below are public: EN: SEO analysis for librariasophia.ro EN: SEO analysis: camasi.com.ro EN: SEO analysis for citycompass.ro RO, 2020!: Audit SEO detaliat – theescapers.ro RO, 2020!: Audit site detaliat: atelierdragomirna.ro (SEO). RO: Audit site detaliat: libmag.ro (SEO) RO: Audit SEO: bottegaverde.ro RO: Audit SEO: premierbazar.ro RO: Audit SEO: agendautila.ro RO: Audit SEO: 101jucarii.ro RO: Analiză SEO detaliată: teri.ro RO: Analiză SEO detaliată: poker-pro.ro RO: Analiză SEO detaliată: spat.ro

People come to me for strategies regarding Search Engine Optimization (SEO). What I try to make them realize that almost always there is more than one possible path. Online: Sure, SEO is great. But you may want to consider PPC Marketing (Google AdWords, Facebook Ads). You may consider hiring a copywriter (freelancer?) to write articles for your blog. You may want to have social media strategy. There is also an option of using public relations as a promotion method. Offline: But you can go offline, also. Telemarketing (calling past clients, for example). Billboards placed closed to where your business is. Flyers. Mail marketing (yes, the classic one). TV, radio and newspaper ads. Networking with the right people. Organizing events with your clients and partners. Doing training for your staff. My point is: SEO is a great tool, but you should consider a strategy, as a whole. You can work on different things, which bring different results. SEO should be part of a bigger picture. SEO is not the path, but one path.

I use AdBlock plus for Chrome (the browser I currently use 95%+ of the time). Why?  There are pros and cons of using it. As a plus, you don’t see the ads. As a con, some web sites display with some faults if you hide the ads. This is debatable – are the ads really useful in how a page should look like? This is unclear. What is clear and is the drop which has filled my glass of patience are re-marketing ads. The principle is simple – I visit SEOmoz.org, let’s say, and log into my account, which is a free one. They see this and have an option to display on other web sites, around the Internet, ads which invite me to become a premium member of SEOmoz. The first time you see the ad, it may be OK. After the ads start haunting you all over the Internet, specifically targeting me to do a specific set of actions, it gets annoying. I start to feel bad I don’t have a premium account of SEOmoz. I want to return to web sites I don’t particularly like. AdBlock Plus may be worth it only for that.