Let’s say we want to create a list of keywords for dental clinic web site – a dental clinic which handles dental implants. How to set up the keyword list?
Firs, we need to start with the keywords from the client – dental implants, dental clinic bucharest, dentistry.
We take the keywords, and we use a keyword tool such as:
- Google Keyword Tool (it’s best to be logged in and set the language & teritory).
- Google Trends.
- SEO Book Keyword Tool.
- Trafic.ro keyword tool.
- Keyword Tool: 750 Google Keyword Suggestions for Free. Use 192 Google Domains & 83 Languages.
- Keyword suggestion tool — Google suggest scraper — Übersuggest
- (mostly International web KWs) SEMrush – service for competitors research, shows organic and Ads keywords for any site or domain
- (mostly International web KWs) Website Traffic & Mobile App Analytics | SimilarWeb
After some searches, we get to a keyword list similar to the one below
Keyword (Romanian) | Monthly average searches in Romania | Google AdWords competition |
dentar | 110000 | 0,41 |
stomatologie | 110000 | 0,4 |
dinti | 90500 | 0,2 |
stomatologic | 90500 | 0,46 |
dentist | 74000 | 0,17 |
cabinet stomatologic | 60500 | 0,48 |
cabinete stomatologice | 40500 | 0,58 |
implanturi | 33100 | 0,62 |
proteze | 27100 | 0,39 |
proteza | 22200 | 0,31 |
portelan | 22200 | 0,18 |
albire | 22200 | 0,47 |
implant dentar | 18100 | 0,78 |
implanturi dentare | 18100 | 0,78 |
albire dinti | 14800 | 0,59 |
albirea dintilor | 14800 | 0,55 |
aparat dentar | 14800 | 0,53 |
aparate dentare | 14800 | 0,58 |
aparat ortodontic | 12100 | 0,55 |
clinica stomatologica | 8100 | 0,7 |
ortodontie | 8100 | 0,36 |
ortodont | 8100 | 0,36 |
radiografie dentara | 8100 | 0,31 |
doctor stomatolog | 6600 | 0,24 |
medic dentist | 6600 | 0,2 |
ortodontia | 6600 | 0,37 |
proteze dentare | 6600 | 0,62 |
detartraj | 6600 | 0,24 |
radiologie dentara | 6600 | 0,31 |
parodontoza | 5400 | 0,44 |
cabinet stomatologic bucuresti | 5400 | 0,83 |
radiografii dentare | 5400 | 0,31 |
preturi stomatologie | 4400 | 0,78 |
dantura | 4400 | 0,1 |
stomatologie copii | 2900 | 0,63 |
urgente stomatologice | 2900 | 0,42 |
clinici dentare | 2900 | 0,82 |
dentist bucuresti | 2400 | 0,6 |
doctori stomatologi | 2400 | 0,22 |
stomatolog copii | 2400 | 0,61 |
coroana dentara | 1900 | 0,51 |
rezectie apicala | 1600 | 0,04 |
coroane dentare | 1600 | 0,52 |
chirurgie dentara | 720 | 0,4 |
medic ortodont | 590 | 0,29 |
portelan dentar | 590 | 0,56 |
chirurgie orala | 590 | 0,24 |
dinti ceramica | 590 | 0,36 |
The table gives us an overview over the potential of a keyword for the competition. After more research, we establish the keywords.
Now, we need to establish the pages to be created. We can do optimizations for two terms for a page:
- [dental clinic] and
- [bucharest clinic] can be combined into
- [dental clinic bucharest].
For each final keyword made, one page will be created which will start with the desired keyword:
- Dental clinic in Bucharest – what are your options?
- Dental clinic in Bucharest – where to start the search from?
- Dental clinic in Bucharest – how to choose?
- Dental clinic in Bucharest – what are some top picks?
Then, the pages are created. For each page, one should look at things such as:
- The title of the page (<title>…</title>).
- The meta description tag (<meta name=”description” content=”…”).
- The h1 tag, less important, though (<h1>…</h1>).
- Alternative texts (img src=”…” alt=”…”).
- The URL for the page (www.website.com/folder/subfolder/url-for-the-page).
- Other on-page signals, specfici for each site.
In the above example, a good solution would be:
- <title>Dental clinic in Bucharest – what are your options?</title>
- <meta name=”description” content=”Dental clinic in Bucharest – what are your options? How to choose from the variety of options? Find out in the article some strategies on this.“>
- <h1>Dental clinic in Bucharest – what are your options?</title>
- <img src=”www.websitename.ro/wp-content/2013/02/25/visit-to-the-dentist-bucharest.jpg” alt=”Dentist X Y, speaking to his patients”>
- www.websitename.ro/dental-clinic-bucharest/
For websitename.ro the following pages have been created, targeting keywords:
- Albire dinti
- Albirea dintilor
- Aparat ortodontic
- Cabinet stomatologic
- Cabinete stomatologice
- Chirurgia dentara
- Clinica implant dentar
- Clinica stomatologica
- Coroana dentara
- Cosmetica dentara
- Dentist bucuresti
- Dintii de ceramica
- Doctor stomatolog
- Implant dentar
- Implant dentar monofazic
- Implant dentar standard
- Medic dentist
- Medic ortodont
- Ortodontia
- Ortodontie
- Parodontoza
- Portelan dentar
- Preturi stomatologie
- Stomatologie copii
On the blog there have been new posts for long tail keywords, not necessarily the most targeted, but terms that might be looked for and are relevant for the business:
- Necroza maxilarelor « Blogul websitename.ro
- Osteita si osteomielita maxilarelor « Blogul websitename.ro
- Odontectomia caninului inclus « Blogul websitename.ro
- Eroziunea dentara « Blogul websitename.ro
- Pericoronarita si complicatiile ei « Blogul websitename.ro
- Nevralgia trigemenului « Blogul websitename.ro
- Hemangioamele « Blogul websitename.ro
- Inflamatiile glandelor salivare « Blogul websitename.ro
- Inflamatiile glandelor salivare « Blogul websitename.ro
- Extractia dintilor temporari(“dintii de lapte”) « Blogul websitename.ro
- Plombele dentare (obturatiile) « Blogul websitename.ro
- Cum ne ingrijim proteza dentara? « Blogul websitename.ro
- Ranula linguala (tumora chistica) « Blogul websitename.ro
- Anchiloza temporomandibulara (blocarea mandibulei) « Blogul websitename.ro
- Anchiloza temporomandibulara (blocarea mandibulei) « Blogul websitename.ro
- Constrictia mandibulei (limitarea deschiderii gurii) « Blogul websitename.ro
- Alveolita postextractionala « Blogul websitename.ro
- Hemoragia post-extractionala a dintelui « Blogul websitename.ro
- Replantarea dentara « Blogul websitename.ro
- Sinuzita sau inflamatia sinusurilor « Blogul websitename.ro
- Candidoza bucala « Blogul websitename.ro
- Rezectia Apicala – metoda conservativa « Blogul websitename.ro
- Proteza scheletata « Blogul websitename.ro
- Abcesul dentar « Blogul websitename.ro
- Veneers sau fatetele dentare « Blogul websitename.ro
- Complicatiile eruptiei molarilor de minte « Blogul websitename.ro
- Bijuteria dentara sau tatuajul dentar « Blogul websitename.ro
- Ortodontia si aparatele dentare « Blogul websitename.ro
- Parodontoza sau parodontopatia marginala « Blogul websitename.ro
- Detartrajul si periajul profesional « Blogul websitename.ro
- Bruxismul sau scrasnitul dintilor « Blogul websitename.ro
- Albirea dentara « Blogul websitename.ro
- Implantele dentare « Blogul websitename.ro
- Extractia dentara « Blogul websitename.ro
- Despre riscul de a contracta o maladie cardiaca « Blogul websitename.ro
- Opalescence TresWhite Supreme – sistem de albire la domiciliu « Blogul websitename.ro
- Opalescence XTRA-BOOST – albirea dintilor in cabinet « Blogul websitename.ro
- Durerile de dinti « Blogul websitename.ro
- Caderea dintilor: solutii moderne pentru oameni moderni « Blogul websitename.ro
- Albirea dintilor « Blogul websitename.ro
- Dantura si scoala « Blogul websitename.ro
Results?
- For some of the top keywords, there have been some results at the time, after which a linkbuilding campaign was made.
- For the long tail keywords (strings made of more than one term), the results were even better, at that time there was no real competition for the terms, and good positions were obtained.
P.S.: Also see How Google’s Panda Update Changed SEO Best Practices Forever – Whiteboard Friday – Moz and Why Good Unique Content Needs to Die – Whiteboard Friday – Moz
P.S. #2, 2015.05.21: Also see:

Or it might not match expectations of searchers. This is distinct and different from searchers’ questions. So searchers’ questions is, “I want to know how artificial sweeteners might affect me.” Expectations might be, “I expect to learn this kind of information. I expect to find out these things.” For example, if you go down a rabbit hole of artificial sweeteners will make your skin shiny, they’re like, “Well, that doesn’t meet with my expectation. I don’t think that’s right.” Even if you have some data around that, that’s not what they were expecting to find. They might bounce back. (Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday – Moz)
P.S. #3, 2015.06.13, a very good video on keyword research:
Why We Can’t Do Keyword Research Like It’s 2010 – Whiteboard Friday – Moz
P.S. #4, 2015.08.29: How Much Keyword Repetition is Optimal – Whiteboard Friday – Moz
P.S. #5, 2016.03.26: Using Related Topics and Semantically Connected Keywords in Your SEO – Whiteboard Friday – Moz
P.S. #6, 2016.05.14: On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday – Moz
P.S. #7, 2018.02.02: How to Write for SEO in 2018 – Whiteboard Friday – Moz
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