Language: English

Two kinds of feed-back and their importance

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I think there are two kinds of feed-back: Emotional feed-back – „You did this, my reaction to this is this emotion”. Logical feed-back – „This can be improved like this & like that”. Feed-back is hugely important: See an animation movie and see how characters react one to the other. In my opinion, the essence of how a movie will be perceived is given by the way the feed-back is given (and, in emotions, exaggeration counts). If you want to get better, you need logical feed-back. That’s why I do audits. I think feed-back is very important to the society as a whole. In order to grow, you need feed-back.

„If you want to improve a company’s marketing procedure, just analyze the current procedure, you’ll definitely find things to work on.” (Paul RENAUD)

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"If you want to improve a company's marketing procedure, just analyze the current procedure, you'll definitely find things to work on." (Paul RENAUD)

At a recent event, Follow-up: Paul RENAUD and Dragoș ROUA: „Lessons in generating top line revenues and personal branding” (MBA Masterclass by Maastricht School of Management Romania, 2012.10.02): Olivian BREDA Paul RENAUD said a thing similar to: „If you want to improve a company’s marketing procedure, just analyze the current procedure, you’ll definitely find things to work on.”

On realism

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In the movie Brave (2012) there is quite a lot of realism. In the movie Moonrise Kingdom (2012) (or in some of the Woody ALLEN‘s movies), a lot of things go into absurdity. I’ve thought until recently that the solution brought by realism is the better one. You’re anchored in reality, you see details, everything is part of a puzzle. As a complete opposite, the absurd things seem out of place. Things should be real, right? Well, no. I tend to live a lot into non-paying-attention-to-things kind of a world. While there are some real disadvantages (mishandling things, not paying attention, not remembering), the advantages are also there (going into never-thought-before places, a lot of ideas crammed into one mind – stuff like that). On various trainings with Cătălin ZAHARIA, I found out I should pay more attention. It was clearly something I missed. Now, I don’t put so much emphasis on this anymore.

Who is in front of you? Wikipedia or your direct competitor?

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Let’s take „chairs” as a keyword and assume you want to get, via Search Engine Optimization, as high as you can. After some work, you get on #2 place. You look at first spot and you find: A scenario: a Wikipedia entry about chairs. B scenario: your direct competitor. In A scenario, if the person is interested in buying a product, then that person might go directly to place #2. In B scenario, it has to pick between you (#2) and your direct competitor (#1). Which scenario would you prefer? Note: Idea from Superweek 2012.

Website audits: „You do wrong …” vs. „If you do this, then that will happen …”

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There are two options of saying things in an audit:

  • A: „You do X, and this is wrong! You should do Y!” (alternative: „You do X, X does this huge problem – A, and this is wrong!”)
  • B: „You do X, and this has the following consequences: A, B, C. If you do Y, this has the following consequences. P, Q, R. For this reason, my personal advice would do to pick Y.”

Citește mai departe

Tip: provide extra services online.

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You’re an online store. You sell furniture. Should you do something else? At Leaders in marketing 2012 conference, one opinion came: Don’t just be like – we want to sell online products about X. Be more like – we will help you to use products about X, we will help you in your environment, and it’s more likely you’ll buy those products from us. So, if you sell furniture, you may also want to care: How to help customers pick furniture. Possible use for furniture in a home. How to repair furniture. How to reuse old furniture. What are the latest trends. Also see: Follow-up: Leaders in marketing 2012 (2012.10.18, Willbrook Platinum Convention Center): Olivian BREDA

Branding: The name doesn’t matter all that much

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Follow-up: Leaders in marketing 2012 (2012.10.18, Willbrook Platinum Convention Center)

I know one guy who wants to start an online project. He delayed the project for quite in order to find the perfect name. At Leaders in marketing 2012 conference, one opinion came: „The name doesn’t matter all that much”. Sure, to some point, it matters, it leaves an impression. But there’s so much more in a business than its name, that you can live happily with a not-that-great name. It’s much more important to deliver quality, or other good service, than having a catchy name. Also see: Follow-up: Leaders in marketing 2012 (2012.10.18, Willbrook Platinum Convention Center): Olivian BREDA