“Stereotyping becomes mathematically more dangerous the more people you meet.” (Rand Fishkin – 24 Things I Know Now That I Wish I Knew Then – Rand’s Blog)
What Rand says is true. I tend to do so more and more. I will talk today based on a biased assumption I make.
Dan Ariely wrote about the power of the free:
The results indicate that the power of “free” is surprisingly influential. When we face a decision about a tattoo, one would hope that the long term permanency of the decision, coupled with the risks of getting different types of infections would cause people to pay little attention to price, and certainly not to be swayed one way or another by the power of free. But sadly, the reality (at list in the nightclub scene in New York) suggests that the power of free can get us to make many foolish decisions. (source)
So, for one, the free makes you do things you wouldn’t normally do. But, after you get something which has some value to you for free, you may also get another feeling – grateful, thankful, obliged even. I want to talk about this matter.
There are two types of content creation on the Internet:
Let’s say you want to build a web site. And you want the colors of the logo to match the colors of the background.
Or, let’s say you do a PowerPoint presentation. And you want the slides to have different, yet matching, colors.
Or, let’s say you draw something on the computer and you want matching colors.
How to solve it?
On March 13th, MsM Romania’s Center For Shared Value and Social Impact heldits first Master class titled: “NGO Funding Best Practices: Strategies to Attract Financing“. Industry leaders from both the for-profit and NGO sectors took part to an interactive roundtable panel format discussing best practices that NGOs can employ to attract more funds from for-profits. The partner for this event: Educativa.
Below, photos & videos taken at the near end of the event.
If I were to tell someone what to write on his “about us” page for a personal blog, I would suggest the following general rules:
This would keep things professional.
Let’s say you own a news web site. You produce some sort of fresh content. You have the resource (the web site). How to populate it?
WordPress footer links are those links which are generated by a code such as:
<a href=”<?php echo esc_url( __( ‘http://wordpress.org/’, ‘twentyeleven’ ) ); ?>” title=”<?php esc_attr_e( ‘Semantic Personal Publishing Platform’, ‘twentyeleven’ ); ?>” rel=”generator”><?php printf( __( ‘Proudly powered by %s’, ‘twentyeleven’ ), ‘WordPress‘ ); ?></a>
A cheap photo printer costs about 200 Euros. 600 Euros for a good one. 2,000 for the best on the market. In-between, you have a lot of options. Tip – take some photos during the conference and give participants free photos. Most events should be able to cover the cost of the photos very easily. Ideas for the photos: Speakers. Audience. The person for whom you give the photo. It’s a rather cheap cost, the results could be remarkable. (idea via, thanks!)