“If you want to improve a company’s marketing procedure, just analyze the current procedure, you’ll definitely find things to work on.” (Paul RENAUD)

At a recent event,

• Follow-up: Paul RENAUD and Dragoș ROUA: “Lessons in generating top line revenues and personal branding” (MBA Masterclass by Maastricht School of Management Romania, 2012.10.02): Olivian BREDA

Paul RENAUD said a thing similar to:

• “If you want to improve a company’s marketing procedure, just analyze the current procedure, you’ll definitely find things to work on.”

Note: Also see the Yahoo! Group on which I present similar issues: IMRo. To join, email imro-subscribe@yahoogroups.com and reply to the confirmation email.