What does Google want regarding linkbuilding?

imagesThere are two types of people in this world:

  • People who hold things within themselves, who are more introverts.
  • People who like to put themselves in the center of the world, who like to speak, who are more extroverts.

The things is, sometimes people need to do SEO and promotion and link building. Which of the two types of people will do better?

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Usability audits made by me

Generally, an audit made by me is private. The ones below are public: EN: Review of SEOcrawl – SEO Software and Professional SEO Tools – DWF. EN: Sample usability analysis: altex.ro checkout process EN: Site review: librariasophia.ro (usability) EN: Site review: 2famo.us (usability) EN: Site review: CityCompass (usability) EN: Site review: marazul.ro (usability) RO: Audit site detaliat: Libmag.ro (UX) RO: Review complex site: Bottega Verde RO: Review complex site: teri.ro RO: Review complex site: sanavita.ro RO: Review complex site: e-oferta.ro RO: Review complex site: poker-pro.ro RO: Review complex site: analiză generală site spat.ro RO: Review complex site: Vreau Mobilă RO: Review complex site: simislink.eu? RO: Review complex site: retetanaturista.ro An old UX audit, which is not big, but huge (RO): Imobiliare.ro (beta): site review, generare de idei şi analiză SEO. A check-up of implementation, for a small review, not a complex one: How was my feed back on a social networking web site for having success as a business professional – succesul.ro implemented? When I look at a usability audit, I look for the main criteria in which a web site can be analyzed – Is the structure of the web site relevant? Is it easy to navigate the website? Is the information presented in a clear way? Are the colors of the website chosen properly? Do the call to action buttons really do call users to act? Are the images relevant to the texts? Is the text legible, both from a design perspective (size of fonts, number of words per line, the contrast between text and background), and from a user’s …

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SEO audits made by me

Generally, an audit made by me is private. The ones below are public: EN: SEO analysis for librariasophia.ro EN: SEO analysis: camasi.com.ro EN: SEO analysis for citycompass.ro RO, 2020!: Audit SEO detaliat – theescapers.ro RO, 2020!: Audit site detaliat: atelierdragomirna.ro (SEO). RO: Audit site detaliat: libmag.ro (SEO) RO: Audit SEO: bottegaverde.ro RO: Audit SEO: premierbazar.ro RO: Audit SEO: agendautila.ro RO: Audit SEO: 101jucarii.ro RO: Analiză SEO detaliată: teri.ro RO: Analiză SEO detaliată: poker-pro.ro RO: Analiză SEO detaliată: spat.ro

Orthodox solution

There is a short story by Gala Galaction which says that a serial killer wanted to convert to Orthodoxy, but he had killed almost 100 people. But he wants to convert and not stop the kills. To convert and keep on killing. The guy kills the few priests/monks who tell him that he should stop with the kills, he can’t join Orthodoxy and still keep on killing people. He reaches the 99 limit, and knows that at 100 he will die. One last person tells him that it’s OK to join Orthodoxy and still keep on killing. But prior to continuing his kills, he should do some rituals. And he prays for lots of years in a church. At some point, he does a good deed by killing a person (he kills one devilish person who wants to marry an innocent person) and dies and presumably goes to heaven. There is a saying in Romanian proverbs which says you can’t do impure, lust actions (the proverb is more plastic) and still have your soul in heaven. While this is true, there are some exceptions to this rule, which fascinate me. See the above example. The guy kills not for himself, to derive pleasure of killing, but for others, to help others. It’s really tough for me how you can have sex for the good of others :) , yet the general principle that you can do some things and still be an Orthodox is a nice one.

SEO & above

People come to me for strategies regarding Search Engine Optimization (SEO). What I try to make them realize that almost always there is more than one possible path. Online: Sure, SEO is great. But you may want to consider PPC Marketing (Google AdWords, Facebook Ads). You may consider hiring a copywriter (freelancer?) to write articles for your blog. You may want to have social media strategy. There is also an option of using public relations as a promotion method. Offline: But you can go offline, also. Telemarketing (calling past clients, for example). Billboards placed closed to where your business is. Flyers. Mail marketing (yes, the classic one). TV, radio and newspaper ads. Networking with the right people. Organizing events with your clients and partners. Doing training for your staff. My point is: SEO is a great tool, but you should consider a strategy, as a whole. You can work on different things, which bring different results. SEO should be part of a bigger picture. SEO is not the path, but one path.