What makes news?

  • Impact: The number of people whose lives will be influenced in some way by the subject of the story.
  • Timeliness: Recent events have higher news value than earlier happenings. Of particular value are stories brought to the public ahead of the competition.
  • Prominence: For the same occurrence, people in the public eye have higher news value than obscure people.
  • Proximity: Stories about events and situations in one’s home community are more newsworthy than events that take place far away.
  • Bizarreness: A classic example of this is dog-bites-man vs. man-bites-dog. Man-bites-dog is more bizarre. Dog-bites-man usually is not news.
  • Conflict: Strife is newsworthy. War. Public anger or bitter disagreement over fundamental issues.
  • Currency: More value is attributed to stories pertaining to issues or topics that are in the spotlight of public concern rather than to issues or topics about which people care less. Stories come and stories go.

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Idea for search on an e-commerce web site

Let ‘s say you have an e-commerce web site. Someone visits your web site and they type-in “laptop”. There are two solutions for displaying results to this query:

  • You can choose the solution chosen by most online shops – display lots of laptops, and sort them / filter them somehow. The troubles with this solution:
    • Most results are not sorted / filtered in the right way, and it’s pretty hard to solve this.
    • You also get laptop accessories, laptop books, and lots of stuff, which, for the most part, are irrelevant to the query “laptop”.
  • My solution / suggestion would imply only listing the category “laptops”. That’s it, I go to search, I type laptop, and I get this query.

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How to get to 1,000 likes on Facebook in a natural, organic way, fast?

You can replicate this question to other social media interactions:

  • How to get 1,000 Twitter new followers?
  • How to have 1,000 new connections on LinkedIn?
  • How to get in the circles of 1,000 new people on Google+?

So, how to get to 1,000 likes on Facebook in a natural, organic way, fast?

The simple answer – you can’t, following all the criteria. The detailed answer – below.

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