Hello,
You will find below the presentation „Optimizarea conținutului unui site” / „Optimizing the content of a web site„, held by me at the session „Metode SEO in afiliere” / „SEO methods in affiliate marketing”, organized by2Parale at Bucharest Hubb, on October 5th, 2011 and photos from the event.
At the latest edition of Lumea SEO PPC, Doru PANAITESCU said something similar to: When you do a training, if you want to keep people’s attention focused on you, stop the projector screen; turn it black and focus people’s attention on you. Cool tip! Simple & useful.
Let’s take a travel blog:
What content can one post on such a blog?
On a lot of web sites you can see a very nice slider; what’s good about it and how can it be further improved?
Have a look at a network of web site. They’re connected one to another; how have they done it?
Facebook e nou – poți să mergi în „urmă” cu status updates mult timp (am mers până pe 30 august, anterior puteai să vezi doar ultimele două-trei zile); apoi chestia cu ce anume să urmărești de la un om (totul, sau chestiile importante, sau chestiile foarte importante) e binevenită; în fine, listele urmează modelul Circles al Google; eu aveam doar două plângeri, care au fost rezolvate, vezi mai sus; Circles nu era obligatoriu, dar dacă trebe, trebe.
I think there is no competition, only niches and segments; let me explain this: Any business you would take, you can segment it very much and pick a niche that hasn’t been taken yet and solve that niche’s problems better than anyone else; you will be the master of a niche; then, you can expand your business; Let’s say you pick a niche which is already taken; even in that niche you can create another niche; so, if you build a donuts shop next to another donuts shop, you can differentiate via customer service, quality, products, marketing, operating times and so on; you can be a different donuts shop. So the bottom line is that, in some way, there is no competition, only niches and segments. I got this idea from Vlad STAN (Twitter), at the Coaching Support Group Bucharest, Noble Manhattan training center. My follow-up: 2011.09.15 Vlad STAN at Coaching Support Group Bucharest.
There are two business models: You can solve a problem, get recommendations, solve other problem, get more recommendations; Another one is bragging „I’m so good, look at me!”; promoting yourself all over places. I think it’s better to use the first model (personal recommendations) rather than the second one (self-promotion); of course, you can do some self-promotion, but this should not be the key factor; other people’s recommendations count more. The search engines, who put much more emphasis on a link you get from other web sites than your own, knew this for years. Main takeaway – let others do the promotion for you; it’s more believable. I got this idea from Vlad STAN (Twitter), at the Coaching Support Group Bucharest, Noble Manhattan training center. My follow-up: 2011.09.15 Vlad STAN at Coaching Support Group Bucharest.
How about this? Constantly communicate with your target audience. So, if you have a Facebook group, keep it alive; Twitter? Communicate constantly; newsletter? Set a frequency and keep it; you should constantly blog with a defined frequency; So, the main idea – whatever your channel of communication is (Twitter, Facebook, email, newsletter, blog, forum), you should keep a constant flow of communication with your audience. Constant. I got this idea from Vlad STAN (Twitter), at the Coaching Support Group Bucharest, Noble Manhattan training center. My follow-up: 2011.09.15 Vlad STAN at Coaching Support Group Bucharest.
A few thoughts on SEO link building, in a presentation made for incubator107, from 2011.07.28: 2011.07.28 Olivian BREDA: SEO link building, cateva idei View more presentations from Olivian BREDA Download the file as: PPT, PPTX, PDF.