Hello,
Sometimes I comment on other people’s blogs. From my experience, it’s best to read what others have said after you.
Internet marketing
Ce platformă de video hosting să folosiți pentru a găzdui clipuri video?
OK, sunteți o companie, doriți găzduire de clipuri video; cum alegeți?
Cum se face optimizare pentru motoarele de căutare din perspectiva unui utilizator al platformei Content Speed?
Cuprins:
1. Întâi de toate, ce se poate modifica?
2. Cum se modifică datele, din punct de vedere tehnic?
3. Cum se modifică datele, din punct de vedere SEO (cum știți să alegeți lucrurile potrivite)?
Online store tip: upselling works
Dorin BOERESCU had the following tip at his presentation at GPEC: most of the online stores in Romania don’t do upselling (Wikipedia) &/or cross-selling (Wikipedia); What they currently do is answer a few basic questions about product availability, delivery, costs; What they should do is offer suggestions (we don’t have X product, but product Y has similar capabilities, for a better price; we don’t have this product on stock, but would you be interested in our best selling product for the requested category, which has these advantages and is in stock? do you know an extra battery for that video camera is only X lei? do you know a photo camera works best with a tripod?) We do need more upselling.
Leaving room for error
Seth GODIN puts it like this:
Writer’s block isn’t hard to cure.
Just write poorly. Continue to write poorly, in public, until you can write better.
I believe that everyone should write in public. Get a blog. Or use Squidoo or Tumblr or a microblogging site. Use an alias if you like. Turn off comments, certainly–you don’t need more criticism, you need more writing. (from)
How do I put it?
eMAG – the strong points
It makes you wonder – what does eMAG.ro have that makes it the online store with the most sales in Romania (and, in IT&C niche, the most recognized brand, online/offline)?
Selling tip: scarcity sells
Dorin BOERESCU had the following tip at his presentation at GPEC: scarcity sells; you can have different types of rare items: Limited time frame for an offer (buy until 23:59 today!); Limited quantity (only 3 left); Pick your audience (we only sell to …); Unique product (only us, in the whole universe …); Exquisite conditions to get an item (you have to do something, you have to pay a price, you have to put yourself on a waiting list); Scarcity sells; just have a look at collectible luxury items – you can only buy them for a certain time frame, they are in limited quantity, they are very expensive; lots of conditions to get an item. Apple sells expensive and unique products (only they …).
SEO tip: make a lot of small bets and focus on the ones that give results
(idea by Bryan EISENBERG at GPEC) Rather than having one idea and perfecting it, you should focus on having lots of ideas, trying them all, and focus on those that give you the best results; You can easily apply this in SEO, by trying to figure what solutions for SEO work best. So, try a lot => chose the best ideas => focus on them.
Groupon model – predicting its failure?
(idea by Marius GHENEA at GPEC) There are a lot of models for Groupon (Groupon – Wikipedia, the free encyclopedia) web sites in Romania (Cate clone de Groupon sunt in Romania ? | AurasMihai. Onlineing); Yet, are they, all, doomed to fail? It may be so; you see, in a business like this there are three parties: – The buyer (he wins for the great price); – The mediator (he wins a commission); – The seller (he loses for the poor price); A business model in which the seller always loses will, on the long term, prove to be a failure.
“Our customer support working hours are 9-17” – but you are an online store!
Dorin BOERESCU had the following PPT: GPEC 2011 – Dorin Boerescu View more presentations from 2Parale at his presentation at GPEC. The main idea? If you are an online store, you should make an effort to provide online customer support for more than 9-17; strive to have someone online to answer request after 17:00; see the above graph for the reason behind this.