Internet marketing

What to write on the blog? 70 tips

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„The best way to get over writer’s block is to write. Sit and type something. Even if it doesn’t make any sense. Even if you are just transcribing the lyrics to a song. Just type. And eventually, the words will come.” „You can write a post for just one person, and still find that a lot of people want to read it.” „When you have a good idea far from your computer, write yourself a note. My home is littered with scraps of paper that Rand and I have scribbled on. We’ve learned to check with one another before throwing them away. “Is this important?” “Yes. That’s the start of the next great American novel.” “… on the back of a Safeway receipt?” “Yeah.”-„ „At some point, you’ll spend hours looking for something online. A guide, a piece of information, some help about some topic that’s pressing on you. And if you don’t find it, you need to sit down and write the post yourself.” „Bad is better than boring.” „Done and mediocre is better than unfinished and brilliant.” „This is a leftover tip from journalism school, and I still love it: if the first paragraph of a post is holding you back, then start with the second paragraph. Then you can either write your lead paragraph later, or realize that the second paragraph is a perfectly okay place to start.” „Stop trying to be deep. Stop trying to elicit an emotional response from your readers. It will feel heavy-handed or manipulative. Just tell your story – …

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The truth. 100%. Neaaaah. No fun!

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Consider these:

  • „Our cars have a market share of 32.3% worldwide. We receive 89.5% of times a very positive feedback, 5.2% of times a positive feed-back and only 5.3% a feed-back which is either neutral or negative. Our clients return to us and buy a second car from us 54% of the time.” versus
  • „We have the best cars in the world. Everybody talks nice about us. Our clients are so happy!”

Which is better?

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Off-line

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Watching  a movie. You decompose this element by element:

  • If I go the the cinema, I see a movie in a dark setting. If I stay at home, I see a movie in a dark setting.
  • I can have popcorn and soda either at the cinema or at home.
  • I can be with someone at the cinema or at home.
  • The sound system at home and at the cinema is similar.
  • The screen at the cinema is larger, and they may have 3D glasses, but this isn’t that important to me.
  • At home, I can play/pause/forward.
  • At the cinema, I pay a premium.

All-in-all, after the decomposition, it appears that the home wins. You get pretty much the same experience, element-by-element, and you don’t have to pay the premium (you do pay something, but it’s less than at the cinema).

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