Small usability tip – page numbers in pagination displayed on the web site and on the URL should match

I see this from time to time – a web site has a pagination are on the bottom of the page:

pagination area

, but when I click on page 2 (I start navigation from page 1, the homepage), the URL, instead of changing to something like:

, changes into:

I understand the IT reasons behind it (having a page 1 as an actual page 1 may lead to duplicate content, if not handled properly, and the first paginated result is, actually, page 2), but it’s illogical to click on page 3 and the URL to change on page 2.

It happens more often than not.

People expect symmetry.



I am a Digital Marketing freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of (series of events on SEO & PPC) and (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading, watching movies, listening to music.

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