Lean forward vs. Lean backward – different ways of media creation / consumption

At “Future of Media” conference, I got a very good insight – there are two ways of media creation / consumption:

  • Lean forward – specific to a PC/laptop and smartphone – on this path, you create. You innovate, you start things, you act, you are a leader, things begin from you.
  • Lean backward – specific to a tablet / smart TV – on this path, you do media consumption. You take what others have started, you are a follower, you do media consumption.

(on a personal note, I have a a PC, a smartphone, but not a TV, and the tablet is used mostly as a laptop) :)

coney island bird man


Note: Also see the Yahoo! Group on which I present similar issues:IMRo. To join, email imro-subscribe@yahoogroups.com and reply to the confirmation email.

I am a Freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading. I live in London, and lots of things live in me.

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