Lean forward vs. Lean backward – different ways of media creation / consumption

At „Future of Media” conference, I got a very good insight – there are two ways of media creation / consumption:

  • Lean forward – specific to a PC/laptop and smartphone – on this path, you create. You innovate, you start things, you act, you are a leader, things begin from you.
  • Lean backward – specific to a tablet / smart TV – on this path, you do media consumption. You take what others have started, you are a follower, you do media consumption.

(on a personal note, I have a a PC, a smartphone, but not a TV, and the tablet is used mostly as a laptop) :)

coney island bird man

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