At „Future of Media” conference, I got a very good insight – there are two ways of media creation / consumption:
- Lean forward – specific to a PC/laptop and smartphone – on this path, you create. You innovate, you start things, you act, you are a leader, things begin from you.
- Lean backward – specific to a tablet / smart TV – on this path, you do media consumption. You take what others have started, you are a follower, you do media consumption.
(on a personal note, I have a a PC, a smartphone, but not a TV, and the tablet is used mostly as a laptop) :)
