Internet marketing

I imagine such a dialogue actually existed sometimes:

” – We use Vimeo for our online event streaming.

– But it doesn’t work properly, it often breaks, it doesn’t remember video quality resolution, on various browsers, there are various bugs!

– It doesn’t matter, we paid for it! It must be a premium service since we paid a premium.

– But YouTube is better.

– It doesn’t matter, it’s free, we want to pay for such a service.

– Make a donation to YouTube, and use YouTube!”

YouTube is one option. There are others, like Zoom / Teams / Google Meet.

Insisting on Vimeo, when so often it fails do deliver is poor management.

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What steps to take to protect an online account?

• Use a complex password;
• Enable two-step authentication;
• Use different passwords on different accounts (don’t use the same password again and again);
• Use a password manager;
• Avoid using free WiFi connections on the road;
• Use an antivirus;
• Don’t click on strange-looking links.

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At GPeC, November 2020 Edition, Andrei Radu said: “Long live the first screen”.

I like the quote a lot.

It matters a lot what you put on the first screen, not only on the homepage, but also on the product page or other pages.

The users need to be able to figure out what the page is about and do so quickly.

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At GPeC, November 2020 edition, Andrei Radu spoke about not using carousels.

An article on this subject: Image Carousels and Sliders? Don’t Use Them. (Here’s why.) | CXL.

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At GPeC, November 2020 edition, Andrei Radu said something like this: on the product page – avoid creating two buttons that are similar in size:

• One “continue shopping” button;
• One with the other continuing to the basket.

Instead, have a big button go to the basket, a small one to go back.

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It is important to be able to move from invisible to visible things. It’s important to be able to make this transfer.

For example, when you donate (my example, not his), or when you save, or when you have insurance.

It can be tempting to order a variety of products from Amazon in one order to reduce your shipping costs.

From personal experience, it is preferable to order relatively few products per order.

And, if possible, do not mix products sold by Amazon with third parties in a single order. It’s unpleasant to order again.

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I think Karl Gilis said at GPeC, November 2020:

You should put links to product categories on the homepage, not products.

Or a hero image, but not products.

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The most important suggestion for online would be to make a YouTube channel like this: Bishop Robert Barron – YouTube.

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In projects, I separate the stages, there is a sales stage, in which you try to establish a connection, a working stage for the project (things get done here), and, finally, a post-project stage (follow-up, keep in contact).

The fact that a sale fails is fine, it does not affect me.

I don’t expect 100% success in the sales phase.

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