Internet marketing

Domain name and Hosting expiry – An important factor to consider when thinking about owning a website

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Harald Felgner - Zotter Chocolate, Riegersburg, Austria

I know people losing domain names for not extending the registration on time.

I also know people losing the hosting of their websites.

Some tips:

  • Don’t buy a lot of domain names. Focus on having one or two per entity (person, company). If needed, create subfolders (site.com/subfolder) and install in there a separate WordPress.
  • When registering a domain and later, when extending the registration, don’t buy it for one year or two, buy it for a lot of years at once. The same criteria for hosting, although in general, it’s less important, if you have a backup.
  • Put a memo for when the domain name/hosting expires.
  • Use for registration data for a domain name/hosting an email address you’re sure you’ll check 4 years later, or whenever the hosting/domain name registration expires.
  • Have a periodical backup of a WordPress database automatically saved via a plugin.
  • Manually backup website files from time to time. Alternatively, choose a hosting provider that offers backup of the files.

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On customer service

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Onasill ~ Bill - Be Safe & Happy - Kingston Ontario - Canada - Cooke's Fine Foods and Coffee - Since 1865

Seth Godin: And so, the money you spend on customer service isn’t simply free. It actually repays you many times over. (via »)

I think customer service is overlooked.

Why does it matter, mostly?

Acquiring a new customer is five times as expensive as retaining an existing customer.
44% of companies admit they, „have a greater focus” on acquisition, while 18% focus on retention (the rest claim to have an equal focus).

(Acquisition vs Retention: The Importance of Customer Lifetime Value)

Know you know. :)

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How to remove an action hook on WordPress?

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WordPress Logo

I liked this solution:

For removing an action hook you should use the same action name, callback name and the priority that was used to add a action in parent theme. And register it on init
add_action( ‘init’, ‘remove_my_action’);
function remove_my_action() {
remove_action( ‘woocommerce_before_shop_loop’,’storefront_sorting_wrapper’,9 );
}

Source »

So, if you need to remove a specific action on WordPress, that’s how you do it.

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Related videos on YouTube

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Related Videos

Related videos, as far as I know, are a big part of YouTube’s success.

Having a huge library of videos is fine, but there’s always the question – „What to watch next?”.

YouTube algorithm might be a huge accomplishment, but sometimes a viewer wants to watch specific things.

This is why I like the option of filtering results by type.

If I watch a video: Smile (1992 Digital Remaster) – YouTube, YouTube will ask me – would you like to view this or that kind of video?

It looks simple – ask people what they want and just offer them those things.

In practice, though, not that many websites do.

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Checking the expiry date of domain and hosting

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Norm Wright - laptop detail

Sometimes, I work with people that manage a lot of websites.

It always struck me to see whenever a person loses access to a domain name or a web hosting.

What does the domain cost? Generally, around $10/year.

Hosting? It largely depends, but typically around $30-50/year, for a small website.

You may also have some costs with SSL (a few dollars).

Compare the costs listed above with the immense drawback of having the hosting suspended or, much worse, losing access to a domain name.

For my own websites, I typically buy the domain name not just for a year, but for multiple years. Same with hosting and other services.

The benefits (peace of mind of not having to be online when the email from the hosting/domain registrar comes) far outweigh the downside (small costs).

Also, sometimes I even set Google Calendar events for situations like these.

Another reason to buy for multiple years – renewing a domain name/web hosting service generally takes a few minutes. If you’re not an advanced Internet user, it might take more than that. Generally, the opportunity cost of the time spent buying a domain name/web hosting is much higher – so, you should focus on saving time, and buying for multiple years at once, if you earn well enough.

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