Internet marketing

At GPeC, November 2020 edition, Andrei Radu spoke about not using carousels.

An article on this subject: Image Carousels and Sliders? Don’t Use Them. (Here’s why.) | CXL.

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At GPeC, November 2020 edition, Andrei Radu said something like this: on the product page – avoid creating two buttons that are similar in size:

• One „continue shopping” button;
• One with the other continuing to the basket.

Instead, have a big button go to the basket, a small one to go back.

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It is important to be able to move from invisible to visible things. It’s important to be able to make this transfer.

For example, when you donate (my example, not his), or when you save, or when you have insurance.

It can be tempting to order a variety of products from Amazon in one order to reduce your shipping costs.

From personal experience, it is preferable to order relatively few products per order.

And, if possible, do not mix products sold by Amazon with third parties in a single order. It’s unpleasant to order again.

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I think Karl Gilis said at GPeC, November 2020:

You should put links to product categories on the homepage, not products.

Or a hero image, but not products.

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The most important suggestion for online would be to make a YouTube channel like this: Bishop Robert Barron – YouTube.

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In projects, I separate the stages, there is a sales stage, in which you try to establish a connection, a working stage for the project (things get done here), and, finally, a post-project stage (follow-up, keep in contact).

The fact that a sale fails is fine, it does not affect me.

I don’t expect 100% success in the sales phase.

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Why do I like to screencast on YouTube? (I make videos and share them with people on YouTube)

Two main reasons:

• It is asynchronous. If you call me, one of us is bothered by an action. If I send a video, none of us are bothered by the action.
• You can rewatch it when you need it.

Sometimes, there’s a third reason, also – I can make a video and, later on, reuse it.

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John Mueller: The one thing that I notice in talking with the mobile indexing folks is that when the e-commerce category pages don’t have any other content at all other than links to the products then it’s really hard for us to rank those pages. So I’m not saying all of that text at the bottom of your page is bad but maybe 90%, 95% of that text is unnecessary but some amount of text is useful to have on a page so that we can understand what this page is about. And at that point you are probably with the amount of text that a user will probably be able to read as well, be able to understand as well. So that’s kind of where I would head in that regard. (via Too Much Content On Your E-Commerce Category Pages For Google?)

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Naval:

You’re doing sales because you failed at marketing.
You’re doing marketing because you failed at product.

(via »)

It’s important to separate product from marketing and understand that products benefit marketing, and marketing benefits sales.

This is such an important step.

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„Google has stopped supporting the rel=next/prev markup it launched back in 2011. The interesting part is, Google has not supported it for the past few years and didn’t tell anyone!”

Google hasn’t supported rel=next/prev for a while (thanks for telling us)

Imagine companies putting effort into implementing rel=next/prev, and Google ignoring this for years.

They apologized for this behavior (Google apologizes for rel=next/prev mixup), but, still, it’s not a pleasant thing to do.

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