Why screencast on YouTube?

Captain Video

Why do I like to screencast on YouTube? (I make videos and share them with people on YouTube)

Two main reasons:

  • It is asynchronous. If you call me, one of us is bothered by an action. If I send a video, none of us are bothered by the action.
  • You can rewatch it when you need it.

Sometimes, there’s a third reason, also – I can make a video and, later on, reuse it.

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John Mueller on e-commerce category pages: maybe 90%, 95% of that text is unnecessary

Thomas Hawk - Google

John Mueller: The one thing that I notice in talking with the mobile indexing folks is that when the e-commerce category pages don’t have any other content at all other than links to the products then it’s really hard for us to rank those pages. So I’m not saying all of that text at the bottom of your page is bad but maybe 90%, 95% of that text is unnecessary but some amount of text is useful to have on a page so that we can understand what this page is about. And at that point you are probably with the amount of text that a user will probably be able to read as well, be able to understand as well. So that’s kind of where I would head in that regard. (via Too Much Content On Your E-Commerce Category Pages For Google?)

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rel=next/prev and Google

Thomas Hawk - Google

“Google has stopped supporting the rel=next/prev markup it launched back in 2011. The interesting part is, Google has not supported it for the past few years and didn’t tell anyone!”

Google hasn’t supported rel=next/prev for a while (thanks for telling us)

Imagine companies putting effort into implementing rel=next/prev, and Google ignoring this for years.

They apologized for this behavior (Google apologizes for rel=next/prev mixup), but, still, it’s not a pleasant thing to do.

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Domain name and Hosting expiry – An important factor to consider when thinking about owning a website

Harald Felgner - Zotter Chocolate, Riegersburg, Austria

I know people losing domain names for not extending the registration on time.

I also know people losing the hosting of their websites.

Some tips:

  • Don’t buy a lot of domain names. Focus on having one or two per entity (person, company). If needed, create subfolders (site.com/subfolder) and install in there a separate WordPress.
  • When registering a domain and later, when extending the registration, don’t buy it for one year or two, buy it for a lot of years at once. The same criteria for hosting, although in general, it’s less important, if you have a backup.
  • Put a memo for when the domain name/hosting expires.
  • Use for registration data for a domain name/hosting an email address you’re sure you’ll check 4 years later, or whenever the hosting/domain name registration expires.
  • Have a periodical backup of a WordPress database automatically saved via a plugin.
  • Manually backup website files from time to time. Alternatively, choose a hosting provider that offers backup of the files.

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On customer service

Onasill ~ Bill - Be Safe & Happy - Kingston Ontario - Canada - Cooke's Fine Foods and Coffee - Since 1865

Seth Godin: And so, the money you spend on customer service isn’t simply free. It actually repays you many times over. (via »)

I think customer service is overlooked.

Why does it matter, mostly?

Acquiring a new customer is five times as expensive as retaining an existing customer.
44% of companies admit they, “have a greater focus” on acquisition, while 18% focus on retention (the rest claim to have an equal focus).

(Acquisition vs Retention: The Importance of Customer Lifetime Value)

Know you know. :)

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How to remove an action hook on WordPress?

WordPress Logo

I liked this solution:

For removing an action hook you should use the same action name, callback name and the priority that was used to add a action in parent theme. And register it on init
add_action( ‘init’, ‘remove_my_action’);
function remove_my_action() {
remove_action( ‘woocommerce_before_shop_loop’,’storefront_sorting_wrapper’,9 );
}

Source »

So, if you need to remove a specific action on WordPress, that’s how you do it.

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Related videos on YouTube

Related Videos

Related videos, as far as I know, are a big part of YouTube’s success.

Having a huge library of videos is fine, but there’s always the question – “What to watch next?”.

YouTube algorithm might be a huge accomplishment, but sometimes a viewer wants to watch specific things.

This is why I like the option of filtering results by type.

If I watch a video: Smile (1992 Digital Remaster) – YouTube, YouTube will ask me – would you like to view this or that kind of video?

It looks simple – ask people what they want and just offer them those things.

In practice, though, not that many websites do.

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