Internet marketing

ChatGPT solves the problem of the blank sheet of paper

de
Marketing Waves (2023.04.06, Mamaia, Constanța)

Artificial intelligence software has been around for quite a while, but at the end of 2022, ChatGPT got popular by being a good general solution.

One problem that ChatGPT solves is the problem of the blank sheet of paper.

Whenever one needs to write a blog article, they could just ask ChatGPT for inspiration. It likely won’t output a perfect result, but it would be a good starting point.

Starting the article might prove to be the most difficult part of the process of writing. Solve this, and you’ve got a winner.

I got this idea from Viorel Spînu – Senior Software Developer at Marketing Waves (2023.04.06, Mamaia, Constanța).

Citește mai departe

On using emotions in online marketing

de
Marketing Waves

Using emotions in your marketing is quite a good differentiator.

A personal rule of mine is to try and differentiate on something. Only then try to be successful with what I do.

So, if everyone in your industry uses the same photos, try to find something specific to you. Afterward, try to be better than the others.

But don’t do it the other way around – do whatever all others are doing, and then do it better.

In my opinion, that’s not the right order of things.

I got this idea from Cosmin Dărăban – CEO & Co-Founder @ Gomag at Marketing Waves (2023.04.06, Mamaia, Constanța).

Citește mai departe

Why should you aim for client retention?

de
Au început înscrierile la Marketing Waves

Why aim for client retention? There are several reasons:

  • You’ll have lower customer acquisition costs.
  • You’ll differentiate yourself from the competition.
  • You’ll distract attention distract from the price.
  • Finally, you’ll increase customer lifetime value.

How to do this? Focus on making your clients happy. After you’re reasonably good with this, find a solution to incentivize happy customers to recommend you to others. It can simply be asking for a recommendation or using an affiliate solution. Depending on what website platform your use, there are plugins and apps (WordPress, Shopify), or you could use an affiliate platform (a bit difficult to use, though).

I got this idea from Cosmin Dărăban – CEO & Co-Founder @ Gomag at Marketing Waves (2023.04.06, Mamaia, Constanța).

Citește mai departe

On increasing organic traffic by 15%

de
Mai puțin de o săptămână până la Marketing Waves (Mamaia, Constanța)

Let’s say you’re a company analyzing its 2022 organic traffic (generally, traffic brought in by SEO).

You see an increase of 15%. You might think this means you’re 15% better than last year.

But this statistic lacks one important question – how did the market do overall? So either your specific niche or, in general, the online market in Romania?

So, if organic traffic grew globally in Romania by 10%, and you grew by 15%, that’s not such an impressive result; you are only five percentage points above the market.

Or, if in your specific niche, the market grew by 20%, and you grew by 15%, you are actually below average. Instead of growth, it’s actually a small decline.

When comparing “15% growth,” you need to know the context.

I got this idea from Sorin Drăghici – Managing Partner @ DWF at Marketing Waves (2023.04.06, Mamaia, Constanța).

Citește mai departe

Using influencer media in products

de
Marketing Waves (2023.04.06, Mamaia, Constanța)

Let’s say you’re a company working with influencers. You hire people to post on their social media about your products.

One way to handle this is not to use the content the influencers create in any way.

But there’s another way – you could include information from them on your own social media accounts and your product pages.

So, if they create a photo of them using your product, you can share that photo on your social media accounts and also add it to the image gallery of your product.

Of course, you’ll need to agree about this right from the beginning and give credit.

There’s a study that says that:

With five experimental studies, we determine that women exhibit greater purchase intentions for products displayed in a rich contextual setting rather than a plain white background, but men are not positively affected by this display strategy.  (What women want? How contextual product displays influence women’s online shopping behavior – ScienceDirect)

So, seeing your products in a realistic environment might increase their likelihood of being bought.

I got this idea from Mihai Bocai – CEO @ Flaminjoy at Marketing Waves (2023.04.06, Mamaia, Constanța).

Citește mai departe

LinkedIn Premium – pro and cons for candidates and companies

de
Welcome to LinkedIn Premium

What does LinkedIn generally offer in its Premium plan? And my take on them.

  • InMail – They allow you to send emails to people outside your direct connections. If you are looking for a job, it might be worthwhile to be able to send anyone a message.
  • See the list of people who viewed your profile. Useful if you’re job hunting.
  • Access to a library of courses. It’s a nice bonus; I watched some courses and considered them OK. Still, there are alternatives to this (YouTube clips, Udemy, Coursera, and many others).
  • If you’re a company seeking to attract talent, the Premium plan allows you to search for candidates easily.

Bottom line: if you’re job hunting or looking for candidates for your own jobs, it might be worthwhile to use LinkedIn Premium.

In the long run, though, if I wanted a good career, I would use my time to build an online portfolio (for example, a personal blog or social network) – this might be a better tool than paying to LinkedIn. A popular blog/social network could bring me more value.

PS: I haven’t used Premium (I’m waiting to get a trial for when I’ll really need it), but I think I’m quite familiar with the platform.

Citește mai departe

Email Marketing – unul din cel mai apreciate canale de comunicare

de
Email Marketing - unul din cel mai apreciate canale de comunicare

Înscriere gratuită în serviciul Newsman aici »

De la clienți, la marketeri și business-uri îl iubim cu toții. Email-ul este simplu, rapid, personal și are cost mic. Ce moment mai bun să evidențiem de ce email marketing-ul continuă să fie cel mai iubit canal de comunicare, promovare și conversie de peste 20 de ani decât în luna iubirii? Potrivit studiilor, email marketing-ul e canalul #1 de comunicare preferat de toată lumea și este cea mai eficientă metodă de menținere a relației cu prospecții (lead nurturing) și de transformare a acestora în clienți (conversie).

Când trimiți un e-mail, acesta ajunge direct în căsuța de e-mail a destinatarului și este considerat unul dintre cele mai personale mijloace de comunicare digitală. Fiecare e-mail poate fi personalizat cu numele destinatarului și alte informații specifice, ceea ce îi face pe abonați să se simtă apreciați și conectați la afacerea ta. În plus, cu ajutorul email marketingului, poți crea mesaje segmentate și personalizate în funcție de interesele și comportamentul destinatarilor. Acestea sporesc relevanța și eficacitatea campaniilor de e-mail, ducând la mai mulți clienți mulțumiți și la mai multe conversii.

Un alt avantaj al email marketing-ului este că este un canal cu costuri reduse, în special în comparație cu alte instrumente de marketing, cum ar fi publicitatea plătită. În plus, email marketing-ul are unul dintre cele mai ridicate rate de returnare a investiției (ROI), cu un raport mediu de 42:1. Acest lucru înseamnă că pentru fiecare dolar investit în campaniile de email marketing, poți obține un profit de 42 de dolari. În timp ce aceste cifre variază în funcție de industrie și de alte factori, este clar că email marketing-ul oferă unul dintre cele mai bune rapoarte calitate-preț disponibile pe piață.

Un alt motiv pentru care email marketing-ul este preferat de multe business-uri este faptul că este ușor de măsurat și de îmbunătățit. Spre exemplu, datorită rapoartelor de analiză a performanței campaniilor disponibile în majoritatea platformelor de email marketing, poți vedea cu ușurință câți oameni au deschis newsletterele tale, câți au dat click pe link-urile din email și câți s-au dezabonat. Aceste informații îți permit să-ți optimizezi campaniile de email marketing, astfel încât să crești eficacitatea și să minimizezi numărul de dezabonări.

Sursa și mai multe detalii »

Puteți încerca serviciul de email marketing al Newsman aici »

Citește mai departe

Magazine-type WordPress themes

de
The New York Times - Breaking News, US News, World News and Videos

I don’t think that Magazine-Type WordPress themes are fit-for-all.

What’s a magazine-type website?

See, for example:

For them, it’s great. They add a lot of news, and when you enter the website, there is a logical structure – the most important pieces of news get the most attention.

For a website that publishes just a few times a month, there’s actually no need for a magazine-type theme.

A “regular” blog theme will do.

Sure, a magazine-style theme looks nice.

But if doesn’t fit the style of the website, I suggest you avoid it.

Citește mai departe

Big buttons

de
Tom Magliery - Start

It might seem obvious, but a lot of time in Usability and User Design and User eXperience Design, people tend to make the suggested buttons big.

So, if you’re on a website and wonder what button to click, look for the big button.

If there is more than one, consider the most important one as the most intensely colored.

As a thumb rule – pick the big, red button.

Citește mai departe