Internet marketing

Resurse despre SEO Local (Local SEO)

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Thomas Hawk - Google

În pagina curentă voi adăuga (inclusiv în PS, Post Scriptum) resurse despre SEO local (Local SEO):

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Motor de căutare mai bun decât Google?

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Chris Messina - Bing

Google e greu de depășit, consider că au cea mai avansată tehnologie în orice sistem, și o rachetă e mai simplu de făcut decât Google. Eu nu aș folosi Bing sau altceva ca motor principal, îmi plce prea mult Google.

Pe de altă parte, trăiesc din reclame și vor să își țină investitorii fericiți, deci ai nevoie să vezi dacă sunt metode de a bloca reclamele. Pot exagera pe partea aceasta.

O soluție ar fi browserul Brave, sau un alt sistem de blocare reclame (uBlock origin ca plugin pe multe browsere; soluție de blocare reclame la nivel de router).

(via »)

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List of links on AI (Artificial Intelligence)

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Dall-e Artificial Intelligence A.I.

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Why am I on Facebook?

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Thomas Hawk - Facebook HQ

I don’t like some social networks I’m on.

Yet, on the other hand, while I don’t like them a lot, I still use them.

There are some people who only post on Facebook. So, I’m on Facebook to follow those people.

There are some people who only use Telegram/Skype for communicating. I’m in there, also. (WhatsApp/Facebook Messenger is a must)

Other people use Instagram, LinkedIn, Twitter, Mastodon, Pinterest.

Some people are on forums, on Reddit, and on 9GAG.

Sure, you can dislike Facebook as much as I dislike TikTok, and decide not to use it to post anything.

But, still, I follow one or two people on TikTok. (currently, I haven’t posted anything)

I need to be where my audience is, I also need to be where people I like are.

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Using bit.ly links for conferences

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Using bit.ly links for conferences

Sometimes, I go to conferences, and some speakers put very long URLs, such as:

https://olivian.ro/using-bit-ly-links-for-conferences/

Wouldn’t it be better if they used bit.ly, and, also, personalized the URL to be something in the likes of:
https://bit.ly/conferencebucharest/

?

You can personalize the URL and make it nice and sweet, easy to type, easy to even remember.

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Tips on email marketing and surveys

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Au început înscrierile la Marketing Waves

Some tips on email marketing and surveys:

  • When doing a survey, consider including an option like “I don’t know/I can’t answer” and another one, “I will type my answer here”; thus, you’ll be more likely to encourage more responses;
  • It’s good to ask visitors to leave you feedback – reviews; ask for reviews on your own site rather than leaving them on external sites;
  • You can also do small surveys – micro surveys funnel of emails;
  • If someone leaves your shopping cart, it’s good to send an email with an automated message with a voucher; some people might even forget to add the voucher and still make the order;
  • You should send some emails to new customers;
  • Don’t forget to email older clients;
  • If someone doesn’t visit your website for a while, you could send a reminder email;
  • You can offer some vouchers based on responses;
  • Always make sure your emails are responsive;
  • It’s good to include a message: “share this on WhatsApp”;
  • When sending a promo message, also send a teaser beforehand;
  • It’s very important to work on the subject line;
  • If you send segmented/personalized emails, you’ll have a better conversion rate;
  • It’s a good idea to use GIFs in emails;
  • Use big fonts in emails.

I got this idea from Alex Cimpoca – Founder & Digital Genie @ MKOR Growth at Marketing Waves (2023.04.06, Mamaia, Constanța).

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Using more than one marketing tactic

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performance marketing is often significantly more effective when combined with brand, equity and cross-tactic messaging

According to ROI Genome Intelligence Report The Advertising Evolution – Analytic Partners:

“performance marketing is often significantly more effective when combined with brand, equity and cross-tactic messaging.”

See the image at the end of the article.

“Performance marketing is a digital marketing strategy that’s driven by results. It’s ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content.” (What is Performance Marketing: How it Works, Channels, and Benefits)

When combining performance marketing with other channels/marketing tactics, results tend to be better.

See the study for more details: ROI Genome Intelligence Report The Advertising Evolution.

I got this idea from Eugen Predescu – Paid Media Managing Director @ DWF at Marketing Waves (2023.04.06, Mamaia, Constanța).

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What’s needed for a business card?

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Mai puțin de o săptămână până la Marketing Waves (Mamaia, Constanța)

It might be counterintuitive, but there’s something very important requirement for a business card: a brand manual.

It might look simple enough – “for a business card, I only need some text + colors,” but there must be a coherent image you present. Having a business card based on blue while your website is orange is not a professional brand.

So, when you need a new business card, make it aligned with the image of your website.

I got this idea from Magda Bei – CEO @ Graphtec at Marketing Waves (2023.04.06, Mamaia, Constanța).

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