Sometimes, I go to conferences, and some speakers put very long URLs, such as:
https://olivian.ro/using-bit-ly-links-for-conferences/
Wouldn’t it be better if they used bit.ly, and, also, personalized the URL to be something in the likes of:
https://bit.ly/conferencebucharest/
?
You can personalize the URL and make it nice and sweet, easy to type, easy to even remember.