According to ROI Genome Intelligence Report The Advertising Evolution – Analytic Partners:
“performance marketing is often significantly more effective when combined with brand, equity and cross-tactic messaging.”
See the image at the end of the article.
“Performance marketing is a digital marketing strategy that’s driven by results. It’s ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content.” (What is Performance Marketing: How it Works, Channels, and Benefits)
When combining performance marketing with other channels/marketing tactics, results tend to be better.
See the study for more details: ROI Genome Intelligence Report The Advertising Evolution.
I got this idea from Eugen Predescu – Paid Media Managing Director @ DWF at Marketing Waves (2023.04.06, Mamaia, Constanța).
