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Tip for reputation management: solve online problems offline

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At SEM Days 2012, Lucian DESPOIU (Kondiment) gave this idea on an approach on how to do reputation management: rather than openly talk about a subject online, take the discussion outside. The argument goes like this: Avoid chatting in public about the problem. People will only remember „Oh, there was a fight / argument between the brand and the customer”. People will not remember who won the fight. It’s irrelevant who wins the fight. On the other hand, do try and give a basic solution online. Something like „Sure, we’ll solve this problem by … I suggest we continue the discussion via …”. As a side note, it’s usually great if you handle the situation yourself. Avoid having other people talk about your brand online.

ROI of marketing acquisition – do you take it into account?

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At SEM Days 2012, Paul ROUKE, Head of Usability & Conversion, PRWD emphasized that most marketers ignore this: ROI of marketing acquisition. This should be, in his opinion, a very important aspect of a marketing campaign. Think about it – is PPC expensive? Is SEO expensive? Is banner advertising expensive? The only way to measure this is to compare „how much we invested” with „how much profit did we make after using this media”. That’s the whole business. Does it have a good return of investment? Well, it should!

Usability tip: Why remove the voucher from the shopping cart?

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Usability tip: Why remove the voucher from the shopping cart?

You may have seen this from time to time: you want to order a product and this pops-up: What’s the problem with it? It makes you want to leave the basket, go to Google and search for a voucher. There are three scenarios: Your client finds a voucher, he returns to your shopping cart, and gives you a cheaper order. You’ve just lost money. What happens if the client doesn’t find the voucher? He might be frustrated, and look for products someplace else, since your brand just got a bit more annoying („ah, they do give vouchers, but not to me! Bastards!”). Even if the client does return, he will feel frustrated, he will probably feel he is losing some money. Not so good. My opinion? When you give a voucher, also give a link which the client should use in order to make an order on your web site. Without that link, the customer won’t see the voucher field anywhere.

Nicolae STEINHARDT: "România" = "Om în rai"

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Paradoxul Paradoxurilor - Nicolae Steinhardt - De Olivian Breda (2021.01.14)

Pr. Mihail MILEA (pr. slujitor la Biserica Sfântul Mucenic Sava de la Buzău) îl citează Nicolae STEINHARDT și zice că acesta i-ar fi spus că „România” este o anagramă pentru „Om în rai”.Vedeți video aici: Mihail MILEA – Prezentare (18, Centenarul Nicolae STEINHARDT, 2012.05.29) – YouTube Despre Nicolae STEINHARDT: Nicolae STEINHARDT – the Orthodox Christian that means the most to me: Olivian BREDA “Jurnalul fericirii” de Nicolae STEINHARDT – cartea care m-a impresionat cel mai mult: Olivian BREDA O altă perspectivă.

SEO tip: use „rel=author” markup (by Gary R. BEAL)

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SEO tools to use (by Gary R. BEAL)

Hi, Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to the following tip (approximate quote): You should use „rel=author” markup for better results. What’s „rel=author” and how to use it? According to Google, you have two options, see the blog post about this: Author information in search results – Webmaster Tools Help More details on the subject: rel=”author” and rel=”me” in WP and other platforms • Yoast

SEO tip: use AdWords for #1 spot (by Gary R. BEAL)

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SEO tools to use (by Gary R. BEAL)

Hi, Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to the following tip (approximate quote): Even if you’re #1 on organic searches on Google, do use AdWords ads for better results. So, you have #1 position on organic searches on Google. Why should you bother for the ad? The reasons are: You can get there much easily/cheaper than your competitors. You occupy yet another spot on SERP. You may actually improve the clickthrough rate of #1 organic spot if you do an ad. Nice tip.

SEO tip: use misspellings (by Gary R. BEAL)

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SEO tools to use (by Gary R. BEAL)

Hi, Gary R. BEAL, clinics to Vanguard Online Media (GaryTheScubaGuy) said at GPEC conferences to the following tip (approximate quote): Use misspellings for better SEO rankings. Right now, Google does have solutions for misspellings, like: Redirecting people to a new search (most of the times). Presenting an option with the words written correctly. But sometimes, you can get some advantages by using misspellings as keywords.