Contact Page Guide

Have a look at this fragment of my current contact page on this blog:

What’s wrong with it?

By itself, nothing. It looks quite nice, you have a contact form. But you need more. You need some sort of proof that I, Olivian BREDA, am alive, that I use some technology, that I have a real face, that I use some social networks. You need:

You actually need these things. Sure, a contact form is a nice way to contact (email, name, phone, message; you write this, and voilà, your message gets to me).

But you need more than this, you need to connect with me.

An online store needs to demonstrate it’s not a virtual image / brand, located somewhere in the virtual space. No! It is a very real space. For this, it needs to prove that:

  • It has a headquarters.
  • It has more than a phone (more phones).
  • It has more than one person answering the phone.
  • It has a map.
  • If they deal with money, that they have contact data for the online processing parties of those money.
  • They use social networks.
  • They know email.

If you give me a contact form, I might trust you or not. If you give me a headquarters / map / lots of phones, I’ll trust you more.

Good examples:

  • eMAG Info (open in new tab the image below):

No example above is perfect. Everyone needs a video. I need a postal address. eMAG needs a personalized email and social networks. PC Garage needs the fiscal data of the company. So does eMAG. I need an email address. eMAG needs to make the contact phone larger. So does PC Garage.

Still, all of the above examples are much better than just posting “this is a contact form”. Use this. Make yourself non-virtual in the online world. Make yourself as real as it gets.

Also see (in Romanian):


Note: Also see the Yahoo! Group on which I present similar issues:IMRo. To join, email imro-subscribe@yahoogroups.com and reply to the confirmation email.

I am a Freelancer. My expertise is in SEO (Search Engine Optimization) / UX (user experience) / WordPress. Co-founder of lumeaseoppc.ro (series of events on SEO & PPC) and cetd.ro (Book on branding for MDs). On a personal level, I like self-development - events, sports, healthy living, volunteering, reading. I live in London, and lots of things live in me.

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