You may have seen this from time to time: you want to order a product and this pops-up:
What’s the problem with it? It makes you want to leave the basket, go to Google and search for a voucher. There are three scenarios:
- Your client finds a voucher, he returns to your shopping cart, and gives you a cheaper order. You’ve just lost money.
- What happens if the client doesn’t find the voucher?
- He might be frustrated, and look for products someplace else, since your brand just got a bit more annoying (“ah, they do give vouchers, but not to me! Bastards!”).
- Even if the client does return, he will feel frustrated, he will probably feel he is losing some money. Not so good.
My opinion? When you give a voucher, also give a link which the client should use in order to make an order on your web site. Without that link, the customer won’t see the voucher field anywhere.
Note: Also see the Yahoo! Group on which I present similar issues: IMRo. To join, email firstname.lastname@example.org and reply to the confirmation email.