- ROI of marketing acquisition.
This should be, in his opinion, a very important aspect of a marketing campaign. Think about it – is PPC expensive? Is SEO expensive? Is banner advertising expensive? The only way to measure this is to compare “how much we invested” with “how much profit did we make after using this media”. That’s the whole business. Does it have a good return of investment? Well, it should!
Note: Also see the Yahoo! Group on which I present similar issues: IMRo. To join, email firstname.lastname@example.org and reply to the confirmation email.