ROI of marketing acquisition – do you take it into account?

At SEM Days 2012, Paul ROUKE, Head of Usability & Conversion, PRWD emphasized that most marketers ignore this:

  • ROI of marketing acquisition.

This should be, in his opinion, a very important aspect of a marketing campaign. Think about it – is PPC expensive? Is SEO expensive? Is banner advertising expensive? The only way to measure this is to compare „how much we invested” with „how much profit did we make after using this media”. That’s the whole business. Does it have a good return of investment? Well, it should!

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