Dorin BOERESCU had the following tip at his presentation at GPEC: most of the online stores in Romania don’t do upselling (Wikipedia) &/or cross-selling (Wikipedia); What they currently do is answer a few basic questions about product availability, delivery, costs; What they should do is offer suggestions (we don’t have X product, but product Y has similar capabilities, for a better price; we don’t have this product on stock, but would you be interested in our best selling product for the requested category, which has these advantages and is in stock? do you know an extra battery for that video camera is only X lei? do you know a photo camera works best with a tripod?) We do need more upselling.
Seth GODIN puts it like this:
Writer’s block isn’t hard to cure.
Just write poorly. Continue to write poorly, in public, until you can write better.
I believe that everyone should write in public. Get a blog. Or use Squidoo or Tumblr or a microblogging site. Use an alias if you like. Turn off comments, certainly–you don’t need more criticism, you need more writing. (from)
How do I put it?
It makes you wonder – what does eMAG.ro have that makes it the online store with the most sales in Romania (and, in IT&C niche, the most recognized brand, online/offline)?
In my opinion, Orange Romania web store does two things:
I told you before about buying a video camera – Deciding to buy a video camera – step by step – Get a result now! – and how I decided not to buy one. Now, it’s time for a change of hearts.
You may look at this and tell me I’m wrong; why would I buy a camera from another country, with difficulties in returning it, and, possibly, with a smaller time-frame for warranty than in Romania (one year vs. two years)? The answer is simple – I don’t “believe” in warranties; sure, if you ask me, give me not 2 years, but 200 years of warranty; but, the thing is, if I am to pay more for warranty of a product, I would not do it; I have been using digital devices all my life; rarely, if ever, did I had to use my warranty; even in cases where I needed warranty, most of the time its warranty-free (let’s say, I drop a product in water); I rarely needed warranty for a product.
I will speak about picking a DVD Writer, in this case, Asus DRW-24B3ST.
I’m assembling a new PC and I also need a keyboard; I want to give you my impressions on a keyboard – Microsoft Comfort Curve 2000.
The answer is – it depends:
Let’s see this quote from Wikipedia (Gottlieb DAIMLER – Wikipedia, the free encyclopedia – Mercedes-Benz International):
Gottlieb Daimler’s motto was Das Beste oder nichts (“The best or nothing at all”; “Nothing but the best”).
Is “the best” enough? I’d dare to say no.