Language: English

Selling tip: scarcity sells

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Dorin BOERESCU had the following tip at his presentation at GPEC: scarcity sells; you can have different types of rare items: Limited time frame for an offer (buy until 23:59 today!); Limited quantity (only 3 left); Pick your audience (we only sell to …); Unique product (only us, in the whole universe …); Exquisite conditions to get an item (you have to do something, you have to pay a price, you have to put yourself on a waiting list); Scarcity sells; just have a look at collectible luxury items – you can only buy them for a certain time frame, they are in limited quantity, they are very expensive; lots of conditions to get an item. Apple sells expensive and unique products (only they …).

SEO tip: make a lot of small bets and focus on the ones that give results

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(idea by Bryan EISENBERG at GPEC) Rather than having one idea and perfecting it, you should focus on having lots of ideas, trying them all, and focus on those that give you the best results; You can easily apply this in SEO, by trying to figure what solutions for SEO work best. So, try a lot => chose the best ideas => focus on them.

Presentation tip – subtitles for movies in a PPT

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Let’s say you are about to hold a presentation; this presentation will include a movie; you don’t know a lot about the location you are about to hold a presentation; lots of things may happen – no Internet connection (for YouTube clips); no sound from the laptop; no sound from the room; too much noise in the room; no codec for viewing the video; poor laptop and a large resolution video; some people may not understand well words in English; You can solve most of these things by repeating the video prior to the event, on the same laptop & the same equipment; But in some cases where this is not possible, it may be wise to just embed (hard-code is best – How to hardcode subtitles to AVI files – my-guides.net -, but you can also include the subtitle as a separate .txt or .srt file) subtitles; For a two minute video, it will not take you long to create those subtitles; but in such a way you will make sure that you solve a lot of hearing problems (from no sound, to poor sound, to interferences, to not being able to properly understand words in English, to a large audience with different hearing needs).

Groupon model – predicting its failure?

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(idea by Marius GHENEA at GPEC) There are a lot of models for Groupon (Groupon – Wikipedia, the free encyclopedia) web sites in Romania (Cate clone de Groupon sunt in Romania ? | AurasMihai. Onlineing); Yet, are they, all, doomed to fail? It may be so; you see, in a business like this there are three parties: – The buyer (he wins for the great price); – The mediator (he wins a commission); – The seller (he loses for the poor price); A business model in which the seller always loses will, on the long term, prove to be a failure.

„Our customer support working hours are 9-17” – but you are an online store!

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Dorin BOERESCU had the following PPT: GPEC 2011 – Dorin Boerescu View more presentations from 2Parale at his presentation at GPEC. The main idea? If you are an online store, you should make an effort to provide online customer support for more than 9-17; strive to have someone online to answer request after 17:00; see the above graph for the reason behind this.

Tip: over deliver

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There are a lot of solutions for SEO services; what I think works best is over delivering results. It’s not easy, and it’s not pleasant; „why should I work more than requested?” Let’s put it like this – if you want, one time, a client, you need to work and deliver; if you need that client to work for you and promote you, and sell your services, you need to do more than this – you need to over deliver. I find it that the best SEO service providers do this thing; you may say „Hey! The best SEO service providers also have some of the highest prices on the market”; I think that’s the trick – you can do both – ask for good money and still make your business partners feel they are receiving more than they are paying. It’s not easy; SEO is all about hard work, lots of knowledge, insights & due to the uncertainties in the SEO world, some luck. Do keep in mind that over delivering, in the SEO world, may be the best option to deliver.

Follow-up: Hans-Hermann Hoppe: „On politics, money, and banking” (2011.11.09, ASE Bucharest)

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hh hoppe

On 2011.11.09 took place at the Academy of Economic Studies in Bucharest (ASE Bucuresti – Academia de Studii Economice din Bucuresti) the conference: „On politics, money, and banking” (Conferinţele Hoppe la Bucureşti mises.ro) with Hans-Hermann HOPPE (personal blog: HansHoppe.com — Austrian Economist and Anarcho-Capitalist Social Theorist).

Below videos & photos from the event.

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