Language: English

SEO audits made by me

de

Generally, an audit made by me is private. The ones below are public: EN: SEO analysis for librariasophia.ro EN: SEO analysis: camasi.com.ro EN: SEO analysis for citycompass.ro RO, 2020!: Audit SEO detaliat – theescapers.ro RO, 2020!: Audit site detaliat: atelierdragomirna.ro (SEO). RO: Audit site detaliat: libmag.ro (SEO) RO: Audit SEO: bottegaverde.ro RO: Audit SEO: premierbazar.ro RO: Audit SEO: agendautila.ro RO: Audit SEO: 101jucarii.ro RO: Analiză SEO detaliată: teri.ro RO: Analiză SEO detaliată: poker-pro.ro RO: Analiză SEO detaliată: spat.ro Varianta română: Audituri SEO realizate – Blog de Olivian Breda.

Orthodox solution

de

There is a short story by Gala Galaction which says that a serial killer wanted to convert to Orthodoxy, but he had killed almost 100 people. But he wants to convert and not stop the kills. To convert and keep on killing. The guy kills the few priests/monks who tell him that he should stop with the kills, he can’t join Orthodoxy and still keep on killing people. He reaches the 99 limit, and knows that at 100 he will die. One last person tells him that it’s OK to join Orthodoxy and still keep on killing. But prior to continuing his kills, he should do some rituals. And he prays for lots of years in a church. At some point, he does a good deed by killing a person (he kills one devilish person who wants to marry an innocent person) and dies and presumably goes to heaven. There is a saying in Romanian proverbs which says you can’t do impure, lust actions (the proverb is more plastic) and still have your soul in heaven. While this is true, there are some exceptions to this rule, which fascinate me. See the above example. The guy kills not for himself, to derive pleasure of killing, but for others, to help others. It’s really tough for me how you can have sex for the good of others :) , yet the general principle that you can do some things and still be an Orthodox is a nice one.

SEO & above

de

People come to me for strategies regarding Search Engine Optimization (SEO). What I try to make them realize that almost always there is more than one possible path. Online: Sure, SEO is great. But you may want to consider PPC Marketing (Google AdWords, Facebook Ads). You may consider hiring a copywriter (freelancer?) to write articles for your blog. You may want to have social media strategy. There is also an option of using public relations as a promotion method. Offline: But you can go offline, also. Telemarketing (calling past clients, for example). Billboards placed closed to where your business is. Flyers. Mail marketing (yes, the classic one). TV, radio and newspaper ads. Networking with the right people. Organizing events with your clients and partners. Doing training for your staff. My point is: SEO is a great tool, but you should consider a strategy, as a whole. You can work on different things, which bring different results. SEO should be part of a bigger picture. SEO is not the path, but one path.

The wrong perception on Internet marketing. And the right one

de

There are two perceptions on what Internet marketing is: A guy in the middle of the street, with a big megaphone, yelling about your services. “Buy from us! We’re good! Buy from us! Expiring offer! Buy! Buy! Buy!”. Winner in this scenario is the guy who can yell loudest, to the largest number of people, with the least resources. By following this path, you can get easily into spamming. A guy in a closed building, talking with a normal voice about things. Persisting in this until he has a small audience. Inspiring that audience to believe that he actually knows what he talks about. Making those people want to tell others about the product/service. Creating fans & communities, by providing the desired quality of products & services. Making everybody feel good, and telling others. In other words, putting free megaphones in other people. Letting other people promote the brand. Unfortunately, a lot of times when people come to me for Internet marketing services, they expect me to have a big megaphone and to start yelling. They are, themselves, too embarrassed to yell by themselves, so they tend to give others the “chance” to speak. And when they to speak, not-so-great things happen. The other solution, creating content which is actually very good & inspiring, is hard. You have to come up with a good idea, work hard to make it polish, and create a community. Not so easy. It’s much easier to break the rules and start spamming.

Improve travelling

de
Improve travelling

logo_transport_urban2Back in 2006-2007, I took some theater classes. One of the locations for the classes was far from city center. For a couple of months, I traveled by metro, then I had to switch two buses. During the end time of that period, I found out there is a tram which goes right from the front of my block to a place very close to the location.

Citește mai departe

Why I use AdBlock plus

de

I use AdBlock plus for Chrome (the browser I currently use 95%+ of the time). Why?  There are pros and cons of using it. As a plus, you don’t see the ads. As a con, some web sites display with some faults if you hide the ads. This is debatable – are the ads really useful in how a page should look like? This is unclear. What is clear and is the drop which has filled my glass of patience are re-marketing ads. The principle is simple – I visit SEOmoz.org, let’s say, and log into my account, which is a free one. They see this and have an option to display on other web sites, around the Internet, ads which invite me to become a premium member of SEOmoz. The first time you see the ad, it may be OK. After the ads start haunting you all over the Internet, specifically targeting me to do a specific set of actions, it gets annoying. I start to feel bad I don’t have a premium account of SEOmoz. I want to return to web sites I don’t particularly like. AdBlock Plus may be worth it only for that.