Language: English

“Have a sample” / “Feel the merchandise” – why?

de

You go to a store, and the sellers invite you to: Have a free sample. Feel the goods (clothing, apparel). Try the product in some way or another. Why does this happen? We tend to get more attached to things we touch. Thus, we will price a good higher when we have contact with it. Simple trick – when the sellers invite you to touch a good, they actually invite you to buy the product at a higher price. And, surprisingly, you do. :) The morale? Just notice the thing, and at times avoid touching, if you see it makes it more difficult for you to avoid buying a good.

“Shop now! Expiring offer! Now! Buy now!” – downsides

de

4758676577_aa65eda52f_zThere are a lot of reasons for which a store (online or not) should have promotions such as:

  • Expiring offer – valid until …
  • Expiring offer – only … products left on stock.
  • Offer limited only to the clients who meet the following criteria: …

I will bring in this article some light on why you might consider not having this kind of offers.

Citește mai departe

Scrolling is better than clicking

de

1047136540_6751eba3ceLet’s say you have a document with 20 pages of information and you want to put it on a web site. You structure it, simpler, or more complicated. But, in the end, you will have to pick between these two:

  • Scroll – people will need to scroll to find information on a web page.
  • Click – people will need to click on a menu to find the desired information.

Find out why I favor scrolling to clicking.

Citește mai departe

Your profile is 85% complete

de

On LinkedIn, whenever I fill in my profile, there are always some fields which seem irrelevant to me. BestJobs.ro also has some fields which don’t seem necessary to me. On the other hand, for the fields which are necessary, I’m pretty attentive and I work hard to fill them in correctly. Yet, LinkedIn always bugs me – you’re only 95% complete. BestJobs also insists I should get to 100%. How should things be, in my opinion? Do ask me for more data when I’m below 65% complete. Do always ask for things which greatly improve the user experience, such as a photo for LinkedIn, a current job position, some links to some top sites. Don’t bug me if I’m over 65% complete. Don’t ask for more data. Also, If I’m more than 50% complete, and I filled in all the important data, missing some details, don’t bug me. Don’t force me to put everything on my CV / profile. It’s irrelevant and actually hurtful to both the service provider and the user.

How to behave with a child

de

Two things: Let’s say a child hits a table. One way to do things is to punish the table. A much better option would be loving the table. Instead of hitting the table, kiss it and kiss the child. If the child is afraid of something, don’t take this away from him, don’t negate the object of fear – “There is no Dark Man.” / “There’s no one in the dark” / “There are no monsters”. Let the child face his own fears.