Chris Goward, President and CEO WiderFunnel held a speech at GPeC Summit, May 2014. One of his slides was: The idea behind this is very simple: Instead of doing a single web site redesign, which will, most likely, make marketers actually unhappy with the end result, which will also likely decrease conversions, despite the big cost of the project, you should much rather do incremental updates. Instead of a full redesign, pick a small item, test it, measure it, take a decision. Repeat this undefined. CRO should be permanent, not once a few years. Most web sites do it like this these days. Quite an idea! And a photo at the conference:
Photographs increases conversion rate:
They also create more trust, by making you real:
Can you use them in e-mail, though?
The Wolf of Wall Street (2013) is more about freedom than anything else. Most of the times (a huge amount of the time), that freedom is used for evil. There’s this joke:
Ninety percent of my salary I spent on booze and women … and the other ten percent I wasted
– Tug McGraw
I will answer this question with various thoughts about it. It is irrelevant for most people. If you are close to me, you might be interested in what’s behind my behavior, but for most people the behavior alone should suffice. It is a little arrogant to consider people would really want to know the answer to this. Most answers to „Who am I?” come not from self-analysis, but from comparison. I compare myself to others, and give a result. Thus, it is more efficient to focus on getting new experiences & a bigger network, rather than trying hard to focus on myself. “Stereotyping becomes mathematically more dangerous the more people you meet.” (Rand Fishkin – 24 Things I Know Now That I Wish I Knew Then – Rand’s Blog) In Groundhog Day (1993) – IMDb the main character, played by Bill Murray, is at first both despising pretty much everyone and mimicking he is a nice person. Love transforms him and he changes all his behavior accordingly. One friend recently told me I mean a lot to him. The thought scared me, and I didn’t have an equivalent reply to him. My life is pretty much into despising everyone. The rare exceptions of people I don’t despise is not due to the fact that they have no faults, but rather that I tend to blind myself, and ignore everything else but their single trait/quality/deed which makes them important to me. What do I ask of someone in order to like that person? The impossible made possible. Bogdan Naumovici once said at a conference, …
I once had a Sony camera. Time passed, I had a new one. I was very proud with the photos I took. I show them to a friend. He was very critical. Not sharp enough, not enough contrast, poor quality photos. I rejected his comments, and was very puzzled to know that he found my photos to be of poor quality. Years passed, I remained with his critique in my mind. Now, many years after the critique, I agree with him. Most photos I have taken at that time were of poor quality. And I’m not even a real photographer. Another story: I did a web site for a relative of mine. I worked for two days at that web site, I made videos. I was impressed with the result. At the end, I wanted to just go home and have this job considered to be done. The person insisted I stay one more day and work at the web site. I was puzzled. The web site was done, I had worked at it quite a while, and that person considered the web site incomplete. Reluctantly, I stayed one more day. Boy, was I happy to do so. In that day I solved lots of minor imperfections. In the end, the web site proved to be one of the best I had made. The improvement wasn’t from 20 to 90%, but it was from 80 to 90%. And it felt good. Had I stayed a few more days, it would have been even better. You …
I think that having some virtues makes a predisposition for bigger failure.
Let’s say you’re Rompetrol, a company which, mainly, produces and sells gas. There are quite a few sellers. How to differentiate? You create a gas (Efix) which is different than others. Not much, but enough to make a small difference. You advertise this, and you can sell this gas with a premium. After all, you’re the sole distributor.
You create, thus, your blue ocean. You don’t compete with others, you have created a market for yourself. Good strategy.
On April 16th (Wednesday), Maastricht School of Management Romania organized a free workshop on Design Thinking with Daniela Marzavan. Daniela is senior lecturer for Design Thinking and Human Values at the University of Applied Science HTW Berlin and at the University of Engineering and Design ELISAVA Barcelona. She researches the phenomena Design Thinking at the Chair for International Management of the Bauhaus-University. As a Design Thinking practitioner and former entrepreneur she advises companies, startups and NGOs. The workshop lasted 6.30 pm until 9 pm and it took place at MSM Romania headquarters, Putul lui Zamfir 36.
Below, photos from the event.
Let’s say you want to use a CMS (content management system) for an online store. You know, after the platform is ready, you may need to edit your meta descriptions and page titles for your web site. But what else? What would you ask from a CMS developer? What should the requirements for a CMS be?
Thursday, March 27, 2014, 16:00, took place the conference “Height and Happiness”, by prof. Melvin Fitting, City University of New York, at the Faculty of Philosophy, University of Bucharest.
Below, photos and videos from the conference.