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Exact Match Domains (EMDs) in SEO – does it still pay to use them?

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Exact Match Domains (EMDs) in SEO - does it still pay to use them?

What are EMD (Exact Match Domains)?

„An EMD is a domain name that precisely matches a search query that will likely drive traffic to your website. For instance, if you call your website BuyCheapJeansOnline.com.
The search query ‘buy cheap jeans’ is a lucrative search term, and if you call your website this then you might assume this is a short cut to the top of a search engine results page (SERP).
Source: What is an exact match domain (EMD) and how can you safely use one? | Search Engine Watch„.

Should you use them? Yes, you can still use them, but their value is declining, and you might want to consider going for a branded name in your domain.

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Sometimes, you can measure the wrong types of KPIs

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Sometimes, you can measure the wrong types of KPIs

Some of the KPIs in Search Engine Optimization are plain and clear: most people, for example, measure the ranking positions for a few keywords. Or they look at the overall traffic. Or they analyze the number of links. But can you improve on measuring those KPIs? I believe so, and in this article I will present some pitfalls in measuring only some KPIs, as opposed to having a global view.

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How to make films with a smartphone camera? Some tips

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How to make films with a smartphone camera? Some tips

Some tips on filming with a smartphone camera: The light matters a lot, try to have the subject placed in a good light. You will get only poor results with a low light environment. It’s important not to view very well on the camera, but to have a steady hand. For this purpose, it might be best to keep the camera at neck level. If you keep the hands mid-air, you will likely be tired easily and your hand will shake. I would advise not using zoom, unless you have a tripod. The best quality images are the ones which use sunlight. If you are filming at a concert, you might annoy other people not with your hand in the air, as much as using the viewscreen. Try to turn it off.

How Will You Measure Your Life? Clay Christensen at TEDxBoston

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How Will You Measure Your Life? Clay Christensen at TEDxBoston

And so I wanted to just offer that one, is something to think about. The reason why successful companies fail, is they invest in things that provide the most immediate and tangible evidence of achievement. And the reason why they have such a short time horizon is that they are run by people like you and I. And we then apply that very same thinking process in our personal lives with sad results.

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