In the current article, I try to answer the question: “How to do SEO for a category page for a small parenting e-commerce website?”.
I’ll start with a video and then continue with an article.
Video:
Additional reading:
- https://olivian.ro/description-texts-for-categories/
- https://cxl.com/blog/increase-revenue-per-session-with-a-clickable-usp-message/
- https://olivian.ro/usp-bar/
Some tips for an online store for parents/older parents:
#1 The texts should also be Google-centered, not just humans, on the page. (you can use metaphors, but also use “concrete” words)
#2 Increase font size – use medium/large (16/18px).
#3 Focus on speed – https://olivian.ro/viteza/
#4 Read general principles of SEO – https://olivian.ro/recommended-articles/
General strategy:
#1 I would focus on keywords that are a bit more medium tail-focused (even long tail), not short tail-focused. You can get far ahead in life with medium-tail keywords.
#2 I wouldn’t focus on more than 1–3 keywords for 2–3 months.
#3 Focus on a few pages simultaneously, not a single one, for 2–3 months.