Internet marketing

A very good article on the topic: Optimizing Content in Category Pages while Keeping its Commercial Nature.

Also see: How to do SEO for a category page for a small parenting e-commerce website? (2023.10.21) – Blog de Olivian Breda.

A quote from John Mueller: “Another thing to consider is the purpose of your page; what’s the user-intent you’re trying to cover? If you’re adding random information to a category page, is it still an ecommerce page for users with “shopping” intents? Make up your mind, focus, don’t blindly stuff text.”

Another one, John Mueller: The one thing that I notice in talking with the mobile indexing folks is that when the ecommerce category pages don’t have any other content at all other than links to the products then it’s really hard for us to rank those pages. So I’m not saying all of that text at the bottom of your page is bad but maybe 90%, 95% of that text is unnecessary but some amount of text is useful to have on a page so that we can understand what this page is about. And at that point you are probably with the amount of text that a user will probably be able to read as well, be able to understand as well. So that’s kind of where I would head in that regard. The other thing where I could imagine that our algorithms sometimes get confused is when they have a list of products on top and essentially a giant article on the bottom when our algorithms have to figure out the intent of this page. Is this something that is meant for commercial intent or is this an informational page? What is kind of the primary reason for this page to exist and I could imagine that our algorithms sometimes get confused by this big chunk of text where’d we say oh, this is an informational page about shoes but I can tell that users are trying to buy shoes so I wouldn’t send them to this informational page.

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When I make a typical „Simple” audit, I look at the most important things on a website.

When I go into „Complex” mode, I look at the same issue again and again.

You tend to be able to notice a lot more small things when you look deep, again and again.

Paradoxically, you can also discover important things by looking again and again.

By really pushing and insisting on things.

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Legat de videoul: „I Make $1.3M/Year With One Skill”:

Ce model de business are?

Plătești un abonament ca să îți facă webdesign.

Nu are întâlniri, are un sistem de ticketing (Trello), clienții pun tickete acolo, și face taskurile în termen relativ scurt.

Nu e plătit per task, ci clienții plătesc per lună niște ore.

Probabil are și un setup fee, în rest, plătești lunar pentru abonament la niște taskuri.

Problema nu e atât să tarifezi, problema e să muncești atât de bine încât să demonstrezi că faci treabă bună și să ai clienți.

Tariful lui minim e 300$ / oră dacă folosești toate orele alea, dacă nu le folosești plătești oricum pachetul.

Dar 300$ / oră la un pachet de ore, e un tarif mare, și pachetul lui e foarte scump, chiar dacă folosește cineva toate orele lui.

Cea mai mare problemă la el nu e să copiezi modelul, ci să găsești clienți care sunt dispuși să dea 5.000$ / lună pentru mentenanță site.

Problema nu e dificultatea de a copia modelul, ci dificultatea de a vinde modelul.

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If you are looking for a free rank tracker: Rank Tracker – Ranking Tool for Сhecking Keywords Positions ».

You can’t export data, but other than that, it’s free.

You’ll need to use screenshots or manually add the data to an Excel file.

(via »)

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