SEO (Search Engine Optimization) reprezintă un ansamblu de tehnici și strategii prin care se îmbunătățește vizibilitatea unui site web în motoarele de căutare, precum Google, Bing sau Yahoo!. Acest ghid complet despre SEO vă va oferi o înțelegere de ansamblu asupra definițiilor, strategiilor și beneficiilor optimizării pentru motoarele de căutare, astfel încât să puteți aplica aceste cunoștințe în promovarea afacerii dvs. online.
Internet marketing
How to read news from people/pages on Facebook?
Sometimes, I talk to people saying one of the following:
- “Facebook constantly feeds me with lots of advertising”;
- “Facebook only rarely, if ever, shows me your messages.”
Sure, if you go to Facebook.com and allow Facebook to determine what is essential for you, then you’ll have the above issues.
How to fix this? Two solutions:
- Unfollow most people; I only follow a handful of people;
- Instead of allowing Facebook to create a newsfeed for me, I visit the people/entities profiles/pages; so, I don’t read Facebook.com, but I read, for example, Facebook.com/undeiesiminconstanta – I periodically visit URLs like these. I have created bookmarks and a folder for those bookmarks, and, with various periodicity, I visit those URLs.
Samsung vs. Apple brand
Samsung sells both expensive and cheap phones.
Apple generally sells expensive phones.
When Samsung tries to sell a Samsung Galaxy Ultra phone, it creates a question in the buyer’s mind: “Am I buying an expensive or cheap product?”
When Apple tries to sell a cheap iPhone SE, people might ask – “Is this a cheap product? That’s hard to believe!”
There’s a reason why, in the car industry, BMW only sells expensive cars, while Volkswagen cars are average.
You don’t buy a luxury Volkswagen and a cheap BMW.
I believe Apple should sell the iPhone SE, and Samsung should create a separate brand for its top products.
Google’s March Deadline for Consent Mode & Ads Privacy
Google’s deadline for organizations using its services in the EU/EEA and UK for advertising is March 2024. Companies need to implement a Google-certified consent management platform, like Cookiebot CMP. If they don’t, they will still be able to serve ads, but without access to personalization functionality. […]
Under the EU user consent policy, third parties that use Google’s platforms and services need to meet the following requirements:
- obtain legally valid consent from end users for:
- use of cookies or other local storage where legally required, and
- collecting, sharing and using personal data from audiences for ad personalization
- when requesting consent from end users, parties must:
- retain records of users’ consent choices
- enable end users to revoke their consent any time, with clear instructions for how to do so
Dark web and SEO
Can you put a link to the site on the dark web for SEO purposes?
Let’s take this statement:
“The term dark web refers to encrypted online content that is not indexed by conventional search engines. Accessing the dark web can only be done using specific browsers, such as TOR Browser.”
If the statement is true, in this case, Google will not see the link so it doesn’t affect you.
What happens if Google can access the link? If Google somehow sees the link, it matters a lot which site puts the link. It may be a legitimate site, and then the link helps, or it may be a dubious site, which at best does no harm, and at worst, if there are a lot of such sites that link, risk a penalty.
Bilă albă pentru eficiența eMAG de Black Friday
Mi-a plăcut că de Black Friday eMAG au făcut unele lucruri:
- Au trimis înainte și în ziua de Black Friday mai multe comunicate;
- Au avut mai multe newslettere pe zi în ziua de Black Friday; deci nu un singur newsletter care să anunțe evenimentul, ci câteva pe zi (vreo 5 în ziua respectivă și vreo 6 în total în zilele premergătoare); cine altcineva are curajul să trimită 11 newslettere în mai puțin de 7 zile?
- S-au rezumat la o singură zi;
- Nu sunt neapărat mare fan al idei de “Valuri”, dar e, totuși, o idee bună în opinia mea;
- Au mers mult pe ideea “produse vedetă în fiecare categorie”; adică nu erau limitați la câteva zeci/sute de produse, ci la un număr mai mare;
- Site-ul s-a mișcat bine, comenzile preluate, plata efectuată;
- Nu au procesat plățile cu cardul la realizarea comenzii, ci ulterior;
- Au început evenimentul la ora tipică.
What to do if you get blacklisted for SPAM emails?
Below some resources on what to do if you get blacklisted for SPAM emails:
- How to avoid an email domain blacklist and remove your IP from one [in 2023] – Scale outbound sales with AI based contextual B2B outreach.
- Blocklist Remover – Sender Score
- How can I prevent my emails being blocked or sent straight to spam? – Certified Senders Alliance : Certified Senders Alliance
- How Spam Filters Work (And How to Stop Emails Going to Spam)
- 10 Tips to Stop Your Emails From Going to Spam | Twilio SendGrid
- How to Avoid Email Spam Filters and Reach The Inbox? | Email Delivery Service EmailLabs
How to do SEO for a category page for a small parenting e-commerce website? (2023.10.21)
In the current article, I try to answer the question: “How to do SEO for a category page for a small parenting e-commerce website?”.
I’ll start with a video and then continue with an article.
AI for marketing: An introduction – Olivian Breda (2023.10.16)
If you want to learn more about “AI for marketing,” I made an introductory presentation.
Note: I’ve updated the slides; they contain more information than in the video.
Below are slides and a video.
How do you interpret the reports from Google Search Console? (2023.10.21)
Google Search Console might give some confusing reports. Let’s try to clear up the confusion.
Below is an article (text), some images (a gallery), and a video tutorial.