Samsung vs. Apple brand

Samsung sells both expensive and cheap phones.

Apple generally sells expensive phones.

When Samsung tries to sell a Samsung Galaxy Ultra phone, it creates a question in the buyer’s mind: „Am I buying an expensive or cheap product?”

When Apple tries to sell a cheap iPhone SE, people might ask – „Is this a cheap product? That’s hard to believe!”

There’s a reason why, in the car industry, BMW only sells expensive cars, while Volkswagen cars are average.

You don’t buy a luxury Volkswagen and a cheap BMW.

I believe Apple should sell the iPhone SE, and Samsung should create a separate brand for its top products.

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