Google’s March Deadline for Consent Mode & Ads Privacy

Google’s deadline for organizations using its services in the EU/EEA and UK for advertising is March 2024. Companies need to implement a Google-certified consent management platform, like Cookiebot CMP. If they don’t, they will still be able to serve ads, but without access to personalization functionality. […]

Under the EU user consent policy, third parties that use Google’s platforms and services need to meet the following requirements:

  • obtain legally valid consent from end users for:
    • use of cookies or other local storage where legally required, and
    • collecting, sharing and using personal data from audiences for ad personalization
  • when requesting consent from end users, parties must:
    • retain records of users’ consent choices
    • enable end users to revoke their consent any time, with clear instructions for how to do so

Source and details ».

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