SEO vs. PPC (organic vs. paid results)

One Google representative once said that they aim to make Google’s paid results (PPC) as relevant as the organic ones.

There’s a problem, though—most ads tend to be annoying. You don’t want some product shown in your face aggressively and repeatedly.

An ad tends to be, by definition, aggressive and out of place.

Sure, in Google, when you search for something, you specify a niche. You need something specific.

But even then, the nature of ads prevails – you tend to see ads for things you wouldn’t normally want to be there.

It’s a never-ending race between what you want (organic results) and what you would like to see less of (paid results).

Thomas Hawk - Google
Thomas Hawk – Google,

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