Internet marketing

There are some vicious & virtuous cycles in using a lot of products.

Samsung and Apple make a lot of phones. Thus, they can reduce some of the costs by repeating some things. It’s generally cheaper to produce more of a thing.

Also, they can invest some profits into research.

If there’s a newcomer in the smartphone industry, they could have low prices to have a successful product. However, this will lead to low profits and low budgets allocated to research. This will bring low-quality products and fewer sales.

If a company invests in research, it will likely have better products, but it will need to increase the prices, which will reduce sales and, again, result in low profits.

It’s a big advantage – being the first in a niche.

It’s also a big advantage to be able to produce a lot of pieces of the same product.

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One Google representative once said that they aim to make Google’s paid results (PPC) as relevant as the organic ones.

There’s a problem, though—most ads tend to be annoying. You don’t want some product shown in your face aggressively and repeatedly.

An ad tends to be, by definition, aggressive and out of place.

Sure, in Google, when you search for something, you specify a niche. You need something specific.

But even then, the nature of ads prevails – you tend to see ads for things you wouldn’t normally want to be there.

It’s a never-ending race between what you want (organic results) and what you would like to see less of (paid results).

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On booking.com, there is a tendency to inform you of various things.

The thing is, just like on Amazon, they tell you relevant things.

Even if they give you lots of information, it’s not fluff; it’s essential information.

Some details are just for the peace of mind, and some details are binding contracts, but it’s a good way of presenting things.

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Sometimes, I talk to people saying one of the following:

• “Facebook constantly feeds me with lots of advertising”;
• “Facebook only rarely, if ever, shows me your messages.”

Sure, if you go to Facebook.com and allow Facebook to determine what is essential for you, then you’ll have the above issues.

How to fix this? Two solutions:

• Unfollow most people; I only follow a handful of people;
• Instead of allowing Facebook to create a newsfeed for me, I visit the people/entities profiles/pages; so, I don’t read Facebook.com, but I read, for example, Facebook.com/undeiesiminconstanta – I periodically visit URLs like these. I have created bookmarks and a folder for those bookmarks, and, with various periodicity, I visit those URLs.

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Samsung sells both expensive and cheap phones.

Apple generally sells expensive phones.

When Samsung tries to sell a Samsung Galaxy Ultra phone, it creates a question in the buyer’s mind: “Am I buying an expensive or cheap product?”

When Apple tries to sell a cheap iPhone SE, people might ask – “Is this a cheap product? That’s hard to believe!”

There’s a reason why, in the car industry, BMW only sells expensive cars, while Volkswagen cars are average.

You don’t buy a luxury Volkswagen and a cheap BMW.

I believe Apple should sell the iPhone SE, and Samsung should create a separate brand for its top products.

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Google’s deadline for organizations using its services in the EU/EEA and UK for advertising is March 2024. Companies need to implement a Google-certified consent management platform, like Cookiebot CMP. If they don’t, they will still be able to serve ads, but without access to personalization functionality. […]

Under the EU user consent policy, third parties that use Google’s platforms and services need to meet the following requirements:

• obtain legally valid consent from end users for:
  • use of cookies or other local storage where legally required, and
  • collecting, sharing and using personal data from audiences for ad personalization
• when requesting consent from end users, parties must:
  • retain records of users’ consent choices
  • enable end users to revoke their consent any time, with clear instructions for how to do so

Source and details ».

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